Social Media Manager

 Key Responsibilities   * Manage and grow social media pages and handles (Instagram, Facebook, LinkedIn, X, YouTube, Quora etc.) and create engaging content.   * Plan and schedule daily posts, reels, shorts, stories, and updates on different digital platforms.   * Research trends, hashtags, and competitor strategies.   * Plan and execute digital marketing campaigns across different digital platforms through Google Ads, Meta Ads, LinkedIn Ads etc.   * Manage email marketing campaigns and lead-generation strategies.   * Engage with the online audience through comments and DMs.   * Handle SEO activities: keyword research, on-page optimization, off-page link building, etc.   * Monitor website traffic and performance using Google Analytics and other tools.   * Track growth, impressions, reach, and engagement using analytics tools.   * Create and analyze performance reports to improve marketing results.   * Designing of creatives and marketing videos; and video editing.   * Coordinate with design and content teams for creatives, videos, and marketing materials.   * Assist in writing scripts for videos and drafting captions.   * Stay updated with the latest trends in digital marketing and tools so as to help in building the brand voice of the organisation.    Required Skills   * Knowledge of SEO, SEM, SMM, and Google Analytics.   * Basic understanding of content marketing and branding.   * Understanding of reels, hooks, thumbnails, and viral formats is a plus.   * Basic editing skills for photo and video.   * Good communication and creative thinking skills.   * Discipline and ability to manage multiple projects and meet deadlines.   * Familiarity with tools like Canva, Adobe tools, Google Ads, Meta Business Suite, and CRM tools (optional) and willingness to learn new tools.    Qualifications   * Good command in English and Hindi (preferred but not mandatory).   * Bachelor’s degree in Marketing, Business, or any related field (preferred but not mandatory).   * Certification in digital marketing (preferred but not mandatory).    What We Offer   * A creative and positive work environment.   * Hands-on learning with real time digital campaigns.   * Growth opportunities based on performance.   * Direct exposure to high quality content across motivation, spirituality, education, youth development, and life skills.   * Opportunity to work closely with big brands.