Social Media Manager

Job Title: Social Media Manager (Full-Time) Location: Lucknow Reports to: MD Industry: Dermatology / Skincare / Aesthetic Medicine About Us: We are a leading dermatology clinic/brand known for cutting-edge skin care treatments, expert insights, and a growing online presence. We are looking for a creative, driven, and trend-savvy Social Media Manager to lead our content and digital storytelling. If you're passionate about skincare, fluent in content creation, and know how to engage an audience—this role is for you. Key Responsibilities: Content Creation & Strategy Plan, develop, and execute a robust social media content calendar across platforms (Instagram, TikTok, YouTube, Threads, etc.) Conceptualize and shoot high-quality short-form and long-form videos (Reels, TikToks, YouTube Shorts) Develop skincare-related content that is both educational and engaging (e.g., tips, myth-busting, before/after, routines, etc.) Video & Visual Editing Edit videos using industry-standard tools (CapCut, Adobe Premiere, Final Cut Pro, etc.) Create visually appealing graphics, infographics, and thumbnails Ensure content aligns with the brand's aesthetic and tone Social Media Management Monitor, post, and engage with the community daily Stay up to date with platform updates and algorithm changes Track and report performance analytics (reach, engagement, growth, etc.) Trendspotting & Strategy Stay on top of skincare trends, viral audio, memes, and influencer content Pitch creative campaign ideas and collaborations Work closely with dermatologists and clinic staff to turn their expertise into content Requirements: Proven experience as a social media/content manager , ideally in the beauty, skincare, or health niche. Strong video creation & editing skills Excellent verbal and written English communication Deep understanding of social media trends , algorithms, and engagement strategies Creative mindset with strong visual and storytelling skills Ability to manage multiple platforms simultaneously and maintain a consistent brand voice Comfortable filming and directing both in-clinic and offsite content Passionate about skincare, beauty, and aesthetics Nice to Have: Experience working with dermatologists, beauty influencers, or in aesthetics Basic photography skills and camera knowledge Familiarity with SEO and paid social media campaigns Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹20,000.00 per month Work Location: In person