Social Media Manager

About the Role

Social Media Manager

content strategy, community building, brand voice, and performance tracking

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute monthly social media strategies aligned with brand objectives.
• Create platform-wise content strategies for Instagram, LinkedIn, YouTube, Twitter, and emerging platforms.
• Identify relevant creator/influencer trends and integrate them into the brand’s content.

2. Content Creation & Production

• Build and manage monthly content calendars, including scripts, captions, hashtags, and creative direction.
• Work closely with designers, editors, and the creative team to produce high-quality content.
• Ideate and execute trend-led and topical content pieces for brand channels.
• Coordinate shoots, plan storyboards, and ensure all content maintains brand identity.

3. Community Management

• Lead engagement across platforms: comments, DMs, creator interactions, and active participation in community trends.
• Build a strong online community by initiating conversations, AMAs, polls, and interactive formats.

4. Performance Tracking & Reporting

• Track key metrics such as engagement, reach, follower growth, retention, and content performance.
• Create weekly/monthly reports with insights, learnings, and recommendations.
• Monitor competitors and industry benchmarks.

5. Brand Building & Communication

• Maintain a consistent and compelling brand voice across platforms.
• Work on positioning the brand as a thought leader in influencer marketing.
• Collaborate with internal teams (Sales, Talent, Ops) to highlight achievements, case studies, and campaigns.

Requirements

• 3–6 years of experience in social media management, ideally in a digital or influencer marketing agency.
• Strong understanding of influencer marketing, creator ecosystem, and content trends.
• Ability to write strong scripts, captions, and creative briefs.
• Proficient in using scheduling tools, analytics dashboards, and social media insights.
• Excellent communication, storytelling, and brand positioning skills.
• Basic understanding of design and video editing is a plus.