Social Media Manager

About Us:

YMGrad is a leading study-abroad consultancy dedicated to helping students achieve their dreams of pursuing higher education overseas. We provide comprehensive services, including application support, university shortlisting, and expert guidance throughout the admissions process.

This is an On-Site role with office hours from 9 AM to 6 PM, Monday through Saturday.

Job Summary:
We are seeking a dynamic and results-driven Social Media Manager with expertise in email marketing, video editing, and search engine optimization (SEO) to join our team. This role is ideal for a creative, strategic thinker who can develop, execute, and optimize multi-channel marketing initiatives to drive engagement, brand awareness, and conversions.

Key Responsibilities:

Social Media Marketing:

• Develop, implement, and manage innovative social media strategies across platforms such as Facebook, Instagram, LinkedIn, and others.
• Create engaging content - including posts, stories, and reels - tailored to each platform.
• Comfortably create face-to-camera reels for Instagram and other platforms, demonstrating confidence, clarity, and a strong on-camera presence.
• Monitor social media trends and competitor activity to maintain a competitive edge.

Email Marketing:

• Design and execute effective email marketing campaigns to engage and nurture leads.
• Analyze campaign performance to optimize open rates, click-through rates, and conversions.

Video Editing:

• Produce and edit high-quality videos for social media, paid ads, and other marketing channels.
• Add graphics, animations, transitions, and subtitles to enhance video appeal and storytelling.
• Ensure all video content aligns with brand voice, creative direction, and strategic objectives.

Search Engine Optimization (SEO):

• Optimize website and digital content to improve search engine rankings and increase organic traffic.
• Conduct keyword research and apply SEO best practices across all digital assets.
• Collaborate with the web development team to enhance site structure, performance, and user experience.

Analytics and Reporting:

• Track and analyze the performance of social media, email, and SEO campaigns.
• Prepare detailed performance reports and use insights to refine and improve strategies.
• Define measurable goals and key performance indicators (KPIs) to assess campaign success.

Requirements:

• Proven experience in social media marketing and content creation.
• Hands-on experience with video editing tools (Adobe Premiere, Canva, Capcut).
• Proficient in email marketing platforms like Mailer Lite.
• Strong understanding of SEO techniques and tools.
• Creativity, attention to detail, and the ability to multitask in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off

Application Question(s):

• We are seeking candidates who can join us immediately. What date could you start with us?

Work Location: In person