Job Title: Social Media Manager (Full-Time) Location: Lucknow Reports to: MD Industry: Dermatology / Skincare / Aesthetic Medicine About Us: We are a leading dermatology clinic/brand known for cutting-edge skin care treatments, expert insights, and a growing online presence. We are looking for a creative, driven, and trend-savvy Social Media Manager to lead our content and digital storytelling. If you're passionate about skincare, fluent in content creation, and know how to engage an audience—this role is for you. Key Responsibilities: Content Creation & Strategy Plan, develop, and execute a robust social media content calendar across platforms (Instagram, TikTok, YouTube, Threads, etc.) Conceptualize and shoot high-quality short-form and long-form videos (Reels, TikToks, YouTube Shorts) Develop skincare-related content that is both educational and engaging (e.g., tips, myth-busting, before/after, routines, etc.) Video & Visual Editing Edit videos using industry-standard tools (CapCut, Adobe Premiere, Final Cut Pro, etc.) Create visually appealing graphics, infographics, and thumbnails Ensure content aligns with the brand's aesthetic and tone Social Media Management Monitor, post, and engage with the community daily Stay up to date with platform updates and algorithm changes Track and report performance analytics (reach, engagement, growth, etc.) Trendspotting & Strategy Stay on top of skincare trends, viral audio, memes, and influencer content Pitch creative campaign ideas and collaborations Work closely with dermatologists and clinic staff to turn their expertise into content Requirements: Proven experience as a social media/content manager , ideally in the beauty, skincare, or health niche. Strong video creation & editing skills Excellent verbal and written English communication Deep understanding of social media trends , algorithms, and engagement strategies Creative mindset with strong visual and storytelling skills Ability to manage multiple platforms simultaneously and maintain a consistent brand voice Comfortable filming and directing both in-clinic and offsite content Passionate about skincare, beauty, and aesthetics Nice to Have: Experience working with dermatologists, beauty influencers, or in aesthetics Basic photography skills and camera knowledge Familiarity with SEO and paid social media campaigns Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹20,000.00 per month Work Location: In person

As a Social Media Manager at our leading dermatology clinic in Lucknow, you will play a pivotal role in shaping our online presence and engaging with our community. You will be responsible for creating and implementing compelling content strategies across various platforms such as Instagram, YouTube, and Threads to showcase our cutting-edge skin care treatments and expert insights. Your main responsibilities will include planning and executing a dynamic social media content calendar, producing high-quality videos and graphics, and ensuring that all content aligns with our brand's tone and aesthetic. You will also be required to monitor and engage with our online community daily, staying informed about the latest trends and algorithm changes to optimize performance analytics. To excel in this role, you should have proven experience as a social media/content manager in the beauty, skincare, or health industry, with strong video editing skills and a deep understanding of social media trends and engagement strategies. Excellent communication skills, a creative mindset, and a passion for skincare and aesthetics are essential for success in this position. Additionally, having experience working with dermatologists, beauty influencers, or in aesthetics, as well as basic photography knowledge and familiarity with SEO and paid social media campaigns, would be advantageous. If you are a creative, trend-savvy individual with a keen eye for visual storytelling and a drive to elevate our online presence, we invite you to join our team as a full-time Social Media Manager. This role offers the opportunity to work closely with our team of dermatologists and clinic staff to transform their expertise into engaging content that educates and inspires our audience. If you are ready to take on the challenge of leading our digital storytelling efforts and creating a compelling brand narrative in the world of skincare, we look forward to receiving your application.,