Social Media Manager

Job Title: Social Media & Communications Specialist

Brand: Retiyo – The Khadi Store

Location: Mumbai Based candidates will be prfered

Type: Full-Time / Contractual

Experience: 0 to 1 year Years

Department: Brand & Marketing

About Retiyo

Retiyo – The Khadi Store is not just a fashion label. It’s a movement that weaves tradition with innovation, empowering artisans and celebrating India's timeless handloom heritage. We are building a new-age sustainable fashion brand rooted in khadi, focused on slow fashion, cultural pride, and conscious living.

Role Overview

As a Social Media & Communications Specialist at Retiyo, you will be the custodian of the brand’s voice across platforms. You’ll craft engaging narratives, drive digital engagement, enhance website content, manage PR outreach, and strengthen our connection with a growing community of mindful consumers.

Key Responsibilities

#Social Media Management

 Develop and execute platform-specific strategies for Instagram, Facebook, LinkedIn, Pinterest, and YouTube.

 Create and manage content calendars, storytelling series, and launch campaigns.

 Write compelling copy, captions, and post content in sync with the brand’s tone.

 Coordinate with designers and video editors for visuals (reels, stories, carousels).

 Monitor trends, track performance metrics, and optimize engagement.

#Website & Content Strategy

 Collaborate with the design and tech team to keep website content updated (home page, product stories, blogs).

 Write product descriptions, brand stories, and landing page content that resonates with our target audience.

 Suggest SEO-friendly enhancements and customer-focused improvements.

#Public Relations & Brand Eminence

 Support PR outreach by creating media kits, drafting press notes, and managing communications with journalists and digital magazines.

 Identify and pitch to relevant sustainability, fashion, and lifestyle platforms.

 Build relationships with influencers, creators, and aligned communities.

#Customer Engagement & Community Building

 Engage with audiences through DMs, comments, and community features.

 Plan online events like Instagram Lives, artisan interactions, Q\&As, and customer showcases.

 Monitor feedback and collaborate with the service team to respond meaningfully.

 Develop and grow brand-aligned customer communities (eco-fashion lovers, artisan supporters, etc.)

Who You Are

 A strategic thinker with a storyteller’s heart.

 Passionate about sustainable fashion, handmade traditions, or social impact.

 Able to translate brand values into compelling digital conversations.

 Organized and self-driven, with an eye for detail and design sensibility.

Requirements

 Bachelor’s degree in Communications, Mass Media, Fashion Marketing, or related fields.

Relevant experience of internship in social media, content writing, PR, or digital brand communication.

 Excellent writing and editing skills in English; regional language fluency is a plus.

 Familiarity with tools like Canva, Meta Business Suite, Buffer/Later, WordPress/Shopify.

 Prior experience working with lifestyle, craft, fashion, or social brands preferred.

What We Offer

 A meaningful role in shaping a new-age khadi movement.

 Exposure to artisan communities, heritage textiles, and impact-driven storytelling.

 A flexible, respectful, and purpose-first work environment.

 The chance to build a brand that balances culture, commerce, and conscience.