Social Media Manager

About the Role

Social Media Specialist

creative strategist and hands-on executor

Key Responsibilities

• Brand & Content Management:

• Develop and execute social media strategies for multiple brands simultaneously.
• Craft engaging content that aligns with brand tone, values, and audience expectations.
• Ensure consistency in messaging, visuals, and overall digital presence.

• On-Ground Coverage & Events:

• Lead real-time, on-ground social media coverage of events, launches, and brand activations.
• Collaborate with internal teams and external partners to maximize event visibility.

• Community Engagement & Growth:

• Build and nurture vibrant online communities across platforms.
• Respond to queries, comments, and feedback promptly to foster engagement.

• Innovation & Best Practices:

• Stay updated with the latest trends, tools, and features in the social media landscape.
• Identify and implement best practices to maximize organic reach and brand impact.
• Experiment with new formats (Reels, Stories, Shorts, etc.) to drive engagement.

• Analytics & Performance Tracking:

• Monitor and analyze performance metrics across platforms.
• Prepare regular reports with insights and recommendations to optimize campaigns.

• Collaboration & Stakeholder Management:

• Work closely with marketing, creative, and PR teams to ensure aligned strategies.
• Manage external agencies, vendors, and influencers as needed.

Key Skills & Attributes

• 4–5 years of proven experience in managing social media for multiple brands.
• Strong storytelling skills with a flair for copywriting and visual communication.
• Ability to work on tight deadlines and manage multiple projects simultaneously.
• Hands-on expertise with social media tools (Meta Business Suite, Hootsuite, Sprout, etc.).
• Analytical mindset with the ability to derive insights from data.
• Proactive, self-driven, and constantly eager to learn and adapt.
• Comfort in being on-ground at events, capturing live moments, and translating them into engaging digital content.