Job
Description
Job Summary: We are seeking a creative, strategic, and highly motivated Social Media Manager to oversee our company’s presence across all social platforms. The ideal candidate will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and customer loyalty. This role requires a deep understanding of current social media trends, platform algorithms, content creation, and analytics. Key Responsibilities: Strategy & Planning Develop and implement a comprehensive social media strategy aligned with business goals. Conduct competitor analysis and identify target audience trends. Content Creation & Curation Create, curate, and manage high-quality, engaging content (text, image, video) for all social media channels. Collaborate with designers, photographers, and video editors for content production. Platform Management Manage and grow presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging channels (e.g., TikTok, Threads). Schedule and publish content using tools like Buffer, Hootsuite, or native schedulers. Community Engagement Respond to comments, messages, and mentions in a timely and professional manner. Foster and grow online communities through active engagement and interaction. Analytics & Reporting Track and analyze key performance indicators (KPIs) such as engagement, reach, conversion, and follower growth. Prepare regular performance reports with insights and optimization recommendations. Campaign Management Plan and execute social media campaigns, promotions, and contests. Coordinate with marketing and sales teams to support product launches and initiatives. Trend Monitoring Stay updated with the latest social media trends, tools, best practices, and platform updates. Identify new opportunities to innovate and experiment with content or formats. Collaboration Work closely with marketing, branding, PR, and customer service teams to ensure consistent messaging and tone across all channels. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹20,000.00 per month Schedule: Day shift Ability to commute/relocate: Kalighat, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Language: English (Preferred) Work Location: In person
