Social Media Manager

Job Description

ey Responsibilities: Develop and implement social media strategies aligned with overall marketing objectives. Design visually appealing and brand-consistent creatives using tools like Canva, Adobe Illustrator, Photoshop, or similar. Manage and grow company profiles across platforms: Instagram, Facebook, LinkedIn, YouTube, Twitter/X, etc. Plan and schedule content calendars including posts, stories, reels, and videos. Optimize content and posts for SEO to improve search engine rankings and discoverability. Conduct keyword research to align social content with trending and search-relevant topics. Create and manage paid social media advertising campaigns and monitor performance. Track, analyze, and report on KPIs and engagement metrics across platforms. Respond to DMs, comments, and reviews in a timely and brand-aligned manner. Collaborate with content writers, designers, and other internal teams for product launches and campaigns. Stay up to date with algorithm changes, industry trends, and emerging platforms. Key Skills & Competencies: Graphic Designing: Strong design skills using Canva, Adobe Photoshop, Illustrator, or equivalent SEO Knowledge: Understanding of on-page SEO, keyword optimization, and basic SEO tools (Google Search Console, SEMrush, etc.) Solid grasp of social media trends, content formats, and engagement strategies Excellent copywriting and content curation skills Analytical mindset with ability to interpret data and adjust strategy accordingly Creativity, attention to detail, and visual storytelling ability Strong communication and project management skills Job Types: Full-time, Permanent Pay: ₹12,931.89 - ₹47,666.66 per month Benefits: Health insurance Schedule: Day shift Work Location: In person