Social Media Manager

Qualification · Graduate / Post graduate Degree in Journalism, Communication, Marketing or Related Field. Experience · Minimum 4- 6 years communication, social media management and Online Reputation Management (ORM) experience. Duties & Responsibilities · Social Media Management: Mange content across all social media platforms of the Institution -Facebook, YouTube, LinkedIn & Instagram. · Design and implement social media strategy to align with Institution goals. · Generate, edit, publish, & share engaging content as per the content calendar on a regular basis · Collaborate with both internal product team and external agencies to design and execute paid and organic campaigns · Stay up to date with current technologies and social media trends, design tools and applications · Manage influencer agency partners and campaigns · Explore new ways to engage and new social networks to reach our target audience. · Ability to create reports from FB insights, Twitter Analytics, Google Analytics and other tools. · Measure and report the impact of social media on the overall marketing efforts. · Communicate with followers/users respond to queries in a timely manner and monitor customer/student reviews/complaints · Work towards enhancing and building brand’s reputation by measuring effectiveness of strategies · Monitor social media conversation across digital platforms and take corrective measures to reduce the impact of negative conversation · Maintain and improve the Institution reputation while collaborating with internal stakeholders and agencies Digital Presence · Partnering with various online publications · Manage Content Distribution and keep publications updated about institutional activities and programs. · Develop best in class webinar and virtual event practice for the institution. · Create long term products & Own Virtual Events as Intellectual Properties · Build Strategy and Plan for various use cases, audiences, and formats. · Collaborate with Various Internal and External Teams, Subject Matter Experts and Speakers, including C-Suite Profiles. Job Type: Full-time Pay: ₹30,000.00 - ₹50,000.00 per month Benefits: Provident Fund Schedule: Day shift Weekend availability Education: Bachelor's (Required) Experience: Digital marketing: 4 years (Required) Location: Kalyan, Maharashtra (Preferred) Work Location: In person