Social Media Management Develop and implement monthly social media content calendars. Create engaging posts, reels, and stories aligned with brand guidelines. Manage daily posting, community engagement, and page reputation. Monitor page analytics and optimize content performance. Meta Ads (Facebook & Instagram) Set up, manage, and optimize Meta Ads campaigns (Traffic, Leads, Sales, Engagement, Retargeting). Create custom audiences, lookalike audiences, and retargeting funnels. Track performance using Meta Ads Manager & Meta Pixel. Prepare weekly and monthly performance reports with insights & recommendations. Strategy & Research Analyze competitors and market trends to improve content & ad performance. Plan campaigns around product launches, seasons, and promotions. Work with design & copy teams to produce high-quality creatives. RequirementsProven experience as Social Media Manager or Meta Ads Specialist. Strong understanding of Meta Business Suite, Ads Manager, Pixel, Events Manager & Campaign Budget Optimization. Hands-on experience with content creation tools (Canva, CapCut, etc.). Good understanding of analytics, CPL, CPA, ROAS, and A/B testing. Excellent communication and creative thinking skills.

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Social Media Manager