Social Media Manager

Role Overview: You will be responsible for increasing engagement for existing audiences with high-quality social initiatives, acquiring new followers by filling gaps in our marketing content output, aligning our brand with new and emerging trends, and improving ROI through more consistently on-target messaging. Additionally, you will identify new channels to embed our brand that align our marketing direction, glean insights from social data using monitoring tools, and use social media tools to craft and release content to our social channels. Staying up to date with new and emerging trends to help keep client's social media presence consistently relevant, establishing key performance indicators to understand the efficacy of existing social campaigns, and adjusting strategy for further optimizations will also be part of your responsibilities. Furthermore, you will assist in creating the content for our different brands by participating in production. Key Responsibilities: - Increase engagement for existing audiences with high-quality social initiatives - Acquire new followers by filling gaps in our marketing content output - Align our brand with new and emerging trends - Improve ROI through more consistently on-target messaging - Identify new channels to embed our brand that align our marketing direction - Glean insights from social data using monitoring tools - Use social media tools to craft and release content to our social channels - Stay up to date with new and emerging trends to help keep client's social media presence consistently relevant - Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations - Help in creating content for our different brands by participation in production Qualifications Required: - Significant management and leadership experience - Knowledge of social media tools and monitoring tools - Ability to stay up to date with new and emerging trends - Strong analytical skills for gleaning insights from social data - Experience in establishing key performance indicators for social campaigns (Note: No additional details of the company were mentioned in the job description),