Social Media Manager

Job Title: Social Media Manager

Location: K.R. Mangalam University, Gurugram
Department: Marketing & Communications
Job Type: Full-Time
Experience Required: 2–4 years
Reports To: Head – Chairman, Director, Marketing & Admissions

Role Objective:
The objective of this role is to enhance K.R. Mangalam University’s digital presence by strategically increasing social media followers and engagement across platforms, while creating engaging and student-focused content. The role will also involve collaborating with influencers, alumni, and industry leaders to amplify the university’s brand reach and visibility. Through innovative digital campaigns and targeted online initiatives, the aim is to drive measurable growth in brand awareness, strengthen the university’s online reputation, and attract prospective students effectively.

Key Responsibilities:
Social Media Strategy:

• Grow followers and engagement across Instagram, Facebook, LinkedIn, X, and YouTube.
• Plan monthly content aligned with university activities and trends.
• Use viral formats and challenges to boost visibility.

Content Creation:

• Produce Reels, stories, carousels, and short videos showcasing student life, campus events and academic highlights.
• Write compelling captions with CTAs.
• Use Canva, CapCut, Adobe Express, and Meta tools for content creation and scheduling.
• Cover university events, campus updates, and student achievements with real-time and scheduled posts.

Influencer Collaboration:

• Manage partnerships with influencers, creators, and alumni.
• Run influencer campaigns promoting events, programs, and admissions.
• Oversee content timelines, approvals, and reposts.

Analytics:

• Monitor and analyze post performance using platform analytics and reporting tools.
• Track KPIs such as follower growth, engagement rate, reach, impressions, and influencer campaign impact.
• Prepare monthly performance reports with insights and improvement strategies.

Requirements:

• Bachelor’s in Marketing, Media, or related field.
• 2–4 years in social media (preferably education/youth brands).
• Knowledge of Gen Z trends and platform algorithms.
• Influencer campaign experience.
• Proficient in design and scheduling tools.
• Strong communication skills. Photography/video skills a plus.