Social Media Manager

About Kalpanik Films:

Kalpanik Films is a next-gen AI-powered creative agency specializing in digital marketing, publicity design, AI content creation and virtual production for brands, music videos and films. We fuse creativity with technology to deliver immersive, engaging, and trendsetting content. Our collaborations include T-Series, Zee Music, SKF, and many leading music and film production houses.

Role Overview:

We are seeking a passionate, creative and driven Social Media Manager to lead and execute our digital strategy across platforms. You will be responsible for shaping our brand narrative, engaging audiences and driving digital growth through innovative content and campaigns.

Key Responsibilities:

• Strategy & Planning:
• Develop, execute and optimize social media strategies aligned with the brand's marketing objectives and visual language.
• Create monthly social media calendars with content buckets for Instagram, Facebook, LinkedIn, YouTube and X
• Content Creation & Management:
• Work with the creative and AI teams to develop engaging content formats—posts, reels, carousels, motion graphics, memes, etc.
• Draft engaging captions, hashtags and CTAs that reflect our tone and industry relevance.
• Campaigns & Execution:
• Run digital campaigns for music/video/Brand Film releases, client projects, IPs, and brand awareness.
• Coordinate with internal designers, editors and clients to ensure on-time delivery and high creative standards.
• Community & Influencer Management:
• Engage with followers, reply to DMs/comments, and build an active community.
• Identify and collaborate with influencers and creators relevant to campaigns.
• Analytics & Reporting:
• Track performance metrics using tools like Meta Business Suite, Creator Studio and Google Analytics.
• Prepare weekly/monthly performance reports with actionable insights and growth suggestions.
• Trendspotting & Innovation:
• Stay updated with the latest trends, meme culture, reel formats, and platform updates.
• Experiment with AR filters, AI avatars, digital collectables or interactive formats where suitable.

Required Skills & Qualifications:

• 2–4 years of experience in social media management (agency or film/music industry preferred).
• Strong understanding of Instagram, YouTube, LinkedIn, Facebook, Twitter, Threads, and emerging platforms.
• Experience with tools like Canva, CapCut, Buffer/Later, Meta Ads Manager.
• Familiarity with AI tools is a plus.
• Excellent communication skills in English.
• A strong aesthetic sense and knowledge of pop culture, film, music and visual trends.

Bonus If You Have:

• Background in content writing, digital PR or influencer marketing.
• Hands-on video editing or design skills.

Why Join Kalpanik Films?

• Work on groundbreaking campaigns at the intersection of AI, design, and entertainment.
• Collaborate with top talent from the Indian film & music industry.
• Flexible, creative-first work culture with room for experimentation and innovation.
• Be part of India’s leading Gen AI Studio shaping the future of digital storytelling.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Experience:

• Social media management: 2 years (Required)

Language:

• English (Required)

Location:

• Andheri West, Mumbai, Maharashtra (Required)

Work Location: In person

Application Deadline: 03/08/2025
Expected Start Date: 01/08/2025