Social Media Manager

Matamaal Restaurants

Role & responsibilities

Content Strategy & Creation

• Develop and execute social media strategies aligned with brand objectives.
• Plan content calendars, campaigns, and collaborations across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Work with design/creative teams to produce engaging posts, reels, and stories that reflect Kashmiri culture, cuisine, and brand ethos.

Community Engagement

• Manage online communities, respond to comments/DMs, and drive conversations.
• Build strong relationships with influencers, bloggers, and food/culture communities.

Performance & Analytics

• Track, analyze, and report on social media performance (engagement, reach, conversions).
• Optimize campaigns to meet KPIs (follower growth, website traffic, reservations/orders, sales).
  

Campaign Management

• Drive paid ad campaigns on Meta, Google, and other platforms with ROI focus.
• Support restaurant events, product launches, and seasonal promotions with digital activations.
  

Cross-Functional Collaboration

• Work closely with the marketing, design, and operations teams.
• Ensure consistent brand voice across all channels.

Preferred candidate profile

• Bachelors degree in Marketing, Communications, or related field.
  

• 3–5 years of experience

  managing social media for consumer brands (F&B, lifestyle, or e-commerce preferred).
• Strong understanding of

  social media algorithms, trends, and content formats

  .
• Hands-on experience with

  paid ads (Meta/Google)

  and analytics tools.
• Excellent storytelling, writing, and visual communication skills.
  
• Ability to manage multiple projects across two dynamic brands.
  
• Creative mindset with data-driven decision-making.