Social Media Manager

Social Media Manager | Interflora

Interflora is a 100 year old global brand that is present in 140+ countries across the world.

Interflora India is a premium flower and gifting brand, based out of Mumbai, and is dedicated to helping people celebrate life's special moments. We're looking for a creative and data-driven Social Media Manager to join our marketing team.

Location:

Reports to:

Primary Responsibilities:

• Develop and execute Interflora’s social media plan across Instagram, Facebook, LinkedIn, and other relevant platforms
• Conceptualise and execute impactful brand campaigns
• Create engaging content calendars aligning with brand campaigns, occasions, and seasonal opportunities
• Manage day-to-day social media operations including content creation, scheduling, and community management
• Conceptualize and execute brand collaborations and influencer partnerships to enhance brand reach and engagement.
• Target multi-city activation via influencers/KOLs, strategic partnerships, and digital collaborations.
• Monitor and engage with audience comments, messages, and mentions across all platforms
• Work closely with the Creative and Content teams to develop visual content that maintains brand consistency
• Track and analyze social media metrics to optimize performance and engagement
• Collaborate with influencers, manage influencer marketing campaigns and create briefs
• Coordination with external partners/agencies
• Community building for Interflora via social platforms.

Required Skills & Experience:

• 5-7 years of experience in social media management, preferably in retail/e-commerce
• Strong portfolio demonstrating successful social media campaigns
• Excellent copywriting skills with perfect English language proficiency
• Proficient in social media management tools (Hootsuite, Buffer, or similar)
• Experience with social media analytics and reporting
• Basic photo/video editing skills
• Understanding of paid social media advertising

Desired Qualities:

• Strong aesthetic sense
• Creative mindset with ability to generate innovative content ideas
• Excellent time management and organizational skills
• Ability to work under pressure during peak seasons
• Good understanding of social commerce and latest platform features

Education:

• Bachelor's degree in Marketing, Communications, or related field
• Additional certifications in Digital Marketing preferred

Key Performance Areas:

• Growth in social media followers and engagement rates
• Content quality and consistency
• Response time and community management
• Campaign performance metrics
• Contribution to social commerce revenue