Social Media Manager

About I-PAC:

Indian Political Action Committee (I-PAC) is India’s first & largest cross-party political advocacy group, widely credited to have revolutionized election campaigning in India.

I-PAC is the platform for students and young professionals to participate in and make a meaningful contribution to political affairs, grassroots development, and governance of the country without necessarily being part of a political party. Starting as Citizens for Accountable Governance (CAG) in 2013, I-PAC has brought together some of the best minds from diverse academic and professional backgrounds and has provided them with a unique opportunity to engage closely in the election process and influence policymaking in India.

For more information on I-PAC, please visit – https://www.indianpac.com

About the Role:

We are looking for an individual, who will be responsible for social media marketing including increasing brand awareness, developing content, promotion, engagement, and conversation strategies. As a part of I-PAC’s Digital Team, you will develop and run innovative campaigns to help expand the reach of our campaign properties and content themes .You will provide high-quality writing and editing support for external communications including, but not limited to, event invitations, digital communications, talking points and digital and/or social media posts under tight deadlines.

Job Responsibilities:

• Manage and design digital campaigns at a massive scale and engage millions of people through Social Media channels
• Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Collaborate with various units like Research, Video, Content and Marketing to conceptualize and disseminate information
• Liaison with I-PAC field teams to ensure complete synchronization between field activity and digital operations
• Keep up with all political developments and suggest campaign interventions as and when required

Minimum Qualifications:

• Postgraduate or graduate degree from premier institutes
• Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding
• Professionals with minimum 2 years of experience in managing digital campaigns and/or content creation.
• Willingness to travel extensively and long working hours.
• Strong analytical skills and creative thinking.
• Excellent writing and communications skills.
• Ability to prioritize under pressure.

Preferred Qualifications:

• Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.
• Hands-on experience with google and Facebook products for reporting and measuring KPIs.
• Experience with visual communication principles.
• Proficiency in English, Hindi

Location:

Kolkata