Social Media Manager

Location: Egmore, Chennai

Job Type: Full-Time

Reports To: Creative Director / Managing Partner

Digenie, the digital business arm of Spice N Oil (part of the Chokkar Group of Companies, Virudhunagar and Chennai), is a creative digital agency that supports government departments, corporations, and brands with content-driven digital marketing campaigns. We specialize in building strong online identities with purpose-led visual storytelling, multimedia content creation, and data-backed strategies.

As a Social Media Manager at Digenie, you will lead the execution of creative digital campaigns, develop social media content strategies, and oversee the company’s brand voice across all digital platforms. This position blends creativity, analytical insight, and collaboration — ideal for someone passionate about storytelling, social media trends, and building meaningful audience engagement.

• Develop and implement social media strategies to increase visibility, engagement, and reach across platforms (Instagram, Facebook, LinkedIn, YouTube, X).
• Create and manage content calendars, ensuring timely execution of posts, stories, reels, and campaigns.
• Collaborate with the content, design, and video teams to produce impactful multimedia posts (graphics, reels, short videos, carousels).
• Write engaging captions, copy, and social ad content consistent with project goals and brand tone.
• Oversee social media community engagement — respond to queries, comments, and discussions effectively.
• Track and analyze post-performance, audience insights, and platform metrics to optimize campaign outcomes.
• Research and integrate emerging trends, tools, and formats into strategy (AI tools, newsletters, reels, etc.).
• Coordinate with clients to interpret briefs and translate them into actionable campaign ideas.
• Align every post or campaign with Digenie’s larger marketing objectives and audience needs.
• Support cross-platform content — including newsletters, blogs, website features, and LinkedIn updates.

• Proven understanding of social media platforms, their metrics, and algorithms.
• Strong writing and communication skills in English (Tamil proficiency is an added advantage).
• Familiarity with tools such as Meta Suite, Canva, CapCut, Later, or Hootsuite.
• Basic knowledge of photo and video editing software (Premiere Pro, Photoshop, or Canva Pro).
• Analytical mindset to evaluate content performance through KPIs and insights.
• Ability to multitask and manage multiple campaigns with a detail-oriented approach.
• Team player with a creative eye and a willingness to learn continuously.

• A creative and supportive work environment.
• Exposure to government, social impact, and brand-based campaigns.
• Hands-on experience with live digital projects from ideation to execution.
• Leadership mentoring and opportunities for career advancement in digital marketing.
• Work schedule: 9:30 AM – 7:00 PM, Monday to Saturday