Social Media Manager

Job Description

Company Overview BigWig Media & Events Pvt Ltd, based in Delhi, specializes in digital marketing services, employing a team of young professionals who blend technology, creativity, and analytical skills. As a leading provider in the advertising services industry, we have successfully catered to hundreds of clients, customizing campaigns to meet specific goals and ensuring satisfaction. Our dynamic team is driven by challenges and a passion for innovation. Job Overview We are seeking a Mid-Level Social Media Manager to join our team in Delhi. The ideal candidate should have up to 6 years of relevant experience in social media management and digital marketing. This full-time position involves working from our offices located in North and Central Delhi. The successful candidate will help drive our social media strategy and enhance our brand presence across various platforms. Qualifications and Skills A strong understanding of various social media platforms and their respective best practices is essential to excel in this role. Proven expertise in developing and executing effective social media strategies that align with business objectives and goals. Proficiency in content creation, including writing, editing, and designing engaging posts and campaigns for different audiences. Experience in campaign management, including planning, execution, monitoring, and optimization to achieve desired outcomes. Ability to effectively utilize tools like Canva to create visually appealing graphics and content that captures audience attention. Solid understanding of digital marketing concepts and best practices, with the capability to integrate them into social media plans. Strong organizational skills and ability to develop and manage content calendars to ensure consistent and timely posting. Excellent communication skills, both written and verbal, to effectively convey brand messaging and interact with online communities. Roles and Responsibilities Develop and implement comprehensive social media strategies tailored to enhance brand visibility and engagement. Create captivating and relevant content for different social media platforms to attract and engage target audiences. Manage end-to-end social media campaigns, monitoring their performance and making data-driven adjustments as necessary. Collaborate with the digital marketing team to integrate social media efforts into overall campaigns and initiatives. Maintain and update a content calendar to ensure consistency in posting and alignment with company objectives. Utilize analytics tools to measure the effectiveness of social media campaigns and provide insights and recommendations. Engage with followers, respond to comments, and foster a positive online community around our brand. Stay updated with industry trends and emerging social media platforms to keep our strategies innovative and effective. Show more Show less