Social Media Manager

POSITION: Social Media Manager

Experience: 3 - 5 Years

Location: Delhi

Social Media Manager

About the Role:

Here’s the roles and responsibilities in detail:

1. Strategy -

   Develop and implement a comprehensive social media strategy that aligns with the company’s goals and brand voice across platforms like Instagram, X, Facebook, LinkedIn, and YouTube.

2. Content Operations -

   Lead and mentor the Social Media Executive and other contributors (designers, freelancers, etc). All content will be created in-house.

3. Content Creation:

   Strong command of Instagram and short-form video content. Bonus: Canva, Figma, InShot or any editing tool. Visit sports venues/courts to

   shoot original content

   (reels, highlights, BTS, interviews) during/post working hours. Assist in ideating and producing high-quality content: short-form videos, carousels, reels, stories, and creatives.

4. Reporting:

   Create fortnightly/monthly/quarterly content reports, aligning with marketing goals, events, and brand moments.

5. Real-Time Marketing:

   Lead and oversee on-ground content capture alongside the Social Media Executive — ensuring key events, player stories, and community moments are documented through real-time content that aligns with brand strategy and storytelling goals.

6. Internal Collaborations:

   Collaborate with the business teams to generate creative ideas for social media campaigns, venue launches, promotions, in-app banner designs, etc. 

7. Research & Insight -

   Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience. Research competitor activity, algorithm updates, best practices, emerging platforms, and digital trends to inform the social media strategy. 

8. Social Media hygiene -

   Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers.

9. External Collaborations -

   Manage social media collaborations, including partnerships with influencers and other brands.

10. Offline activities -

    Actively covering offline activities, engaging with customers, and internal staff to create original and sustainable content. 

11. Design

    - Being an internal design and editing export to publish content at high speeds. 

Requirements:

• 3–5 years of experience managing social media for a brand (startup, lifestyle, fitness, or youth-centric preferred). 
• Proven ability to

  own and scale

  a brand’s online voice and presence.
• Strong understanding of what performs on social, and how to balance creative intuition with performance data.
• Experience leading small teams, agencies, or freelance creators.
• Comfortable being hands-on — from content planning, content creation to being on the field for key content capture moments.
• Proficient in analytics tools (Meta Suite, LinkedIn Analytics, etc.).
• Passion for sports IS A MUST — you play, watch, or vibe with the lifestyle. If you play pickleball/padle its a plus. 

Benefits:

• Start-up environment with plenty of learning and growth opportunities 
• Be a part of India’s fast-growing recreational sports ecosystem.
• Access to premium sports facilities — play while you work.
• Work in a young, high-energy team that’s redefining how India plays.
• Flexible work environment, game nights, and content that’s never boring.