Social Media Intern

Company Description

HIPCASTLE creates growthwear for people who believe in getting better every day. HIPCASTLE isn’t just a lifestyle brand. We’re a mindset company. The kind of people who don’t settle, who know there’s always another level to reach.

Every piece we create is built around that idea, not to impress, but to express what drives you. Growth. Grit. Progress.

HIPCASTLE is for the ambitious. The ones who believe motion creates growth.

ROLE

This isn’t an easy role. It demands ownership, focus, and a hunger to grow. You will manage the daily social media operations for HIPCASTLE across Instagram, Facebook, LinkedIn, Pinterest, Threads, and X. The job is fast-paced, creative, and hands-on. You will plan, post, engage, and find new ways to grow our community every single day.

Who We’re Looking For:

We want someone motivated, ambitious, and grounded in a growth mindset. Someone who brings energy, creativity, and consistency to the table. You should be comfortable working in a fast-paced setup, managing multiple things at once, and being part of a team that’s obsessed with improvement.

Your Day at HIPCASTLE

Social Operations

• Post daily across all platforms
• 1 feed post with quality check before publishing
• 2 to 3 stories
• 1 reel with daily monitoring and quick optimizations
• Keep the content calendar updated and in sync with the design and shoot teams

Engagement

• Reply to comments and DMs quickly and professionally
• Target 50 to 100 meaningful comment interactions and 20 to 25 DMs daily
• Join conversations, reply with personality, and keep the community active

Coordination and Planning

• Work closely with the creative and marketing teams to plan weekly content
• Ensure timelines, captions, and visuals are ready in advance
• Handle approvals, reminders, and uploads efficiently

Hunt and Partnerships

• Spend time daily identifying potential collaborators and partners
• Source around 5 models, 10 barter leads, and 5 club or brand partners each day
• Maintain a record of outreach and follow-ups

Growth and Ideas

• Spend an hour daily studying trends, generating fresh ideas, and pitching them
• Track what works, share insights, and help shape our tone of voice

Communication and Support

• Dedicate time each day to follow up on tasks, communicate with teams, and handle updates
• Support shoots, events, and campaigns when required
• Ensure posting continues even on holidays or event days

What we Expect from You

• Strong awareness of social media trends and pop culture
• Excellent communication and coordination skills
• Organized, punctual, and detail oriented
• Familiar with management tools like Buffer or Hootsuite, content creation tools such as Canva, and analytics tools like Google Analytics or the native analytics
• Basic photo or video editing knowledge is a plus
• Ability to multitask and maintain consistency

What You'll Get

• Real-time exposure to how a fashion brand grows digitally
• Creative freedom with mentorship and feedback
• Certificate of internship and opportunity for full-time placement based on performance
• Stipend discussed during the interview

How to Apply

hello@hipcastle.com

Use the subject line: Social Media Intern-HIPCASTLE

Freshers are welcome!