Social Media Executive

Job SummaryWe are seeking a creative and energetic Social Media Executive with a genuine passion for food and drink. This is a hands-on role for someone who is tapped into the latest social media trends (especially on Facebook and Instagram) and loves talking to people online. You will be the daily voice of our brand, responsible for publishing content, engaging with our community, and helping us grow our digital presence. Key Responsibilities Community Management: Act as the first point of contact for our online community. Monitor and respond to all comments, DMs, and reviews across our platforms (Instagram, Facebook, WhatsApp, etc.) in a timely, positive, and on-brand voice. Content Publishing: Schedule and publish daily content (posts, Stories, Reels) according to the content calendar, ensuring all copy is error-free, engaging, and optimized for each platform. Trend Spotting: Actively monitor social media for emerging F&B trends, new platform features, popular sounds, and memes. Propose ways our brand can (tastefully) join the conversation. Content Creation Support: Assist the marketing team by capturing simple, behind-the-scenes (BTS) photo and video content using a smartphone for platforms like Instagram Stories and TikTok. UGC Monitoring: Find and repost the best User-Generated Content (UGC), always ensuring proper credit is given and permission is obtained. Reporting: Assist the Social Media Manager by pulling basic weekly or monthly data (e.g., follower growth, engagement rate, top-performing posts) using native platform analytics. Required Skills & Qualifications Experience: 1+ years of professional experience managing social media accounts, either in-house or for an agency. Industry Passion: A demonstrable passion for the Food & Beverage industry is essential. You must have a "good eye" for what makes food content look appetizing and engaging. Platform Fluency: Deep, hands-on knowledge of Instagram (especially Reels) and Facebook. Communication: Excellent written communication skills. You can write sharp, fun, and error-free copy and know-how to handle customer service inquiries with professionalism and patience. Tools: Familiarity with social media scheduling tools (e.g., Later, Hootsuite, Sprout Social) and basic design tools (e.g., Canva). Attitude: Highly organized, proactive, a team player, and comfortable in a fast-paced environment.