Social Media Executive

Company Description

Green Delight Innovations Private Limited, founded in 2018 as a student startup, has evolved into a social enterprise with a strong environmental mission. Its flagship brand, Bliss Natural, provides natural feminine hygiene products made from sustainable, absorbent, and antimicrobial Kenaf fiber, reducing the environmental impact of traditional plastic-based sanitary products. With Biobased Certification, chemical-free, and plastic-free production in an FDA-registered facility, Bliss Natural supports both women's health and the environment. The company actively addresses period poverty in India by donating one pad for every ten sold and aligns its initiatives with eight UN Sustainable Development Goals. With significant revenue growth and funding from esteemed organizations like USAID and AFD, Green Delight Innovations has made a substantial impact in the feminine hygiene and sustainability space.

Role Description

This is a full-time on-site role for a Social Media Executive at our Coimbatore office. The Social Media Executive will be responsible for managing and growing the company’s social media presence, developing and executing content strategies, creating engaging social media content, and coordinating campaigns. Additional tasks will include monitoring trends, tracking engagement metrics, and collaborating with the marketing team to enhance brand visibility and customer engagement.

Qualifications

• Expertise in Social Media Marketing and Social Media Content Creation.
• Proficiency in Digital Marketing and overall Marketing strategies.
• Strong Communication skills, both written and verbal.
• Familiarity with analytics tools to measure and improve social media performance is a plus.
• Passion for sustainability and a proactive, creative mindset to contribute to brand growth.