Social Media Executive (Female candidates only)

Job description

Job Title: Social Media Executive (Female candidates only) (Nearby candidates preferred)

Location: Andheri East, Mumbai
Department: Marketing / Digital Marketing

Joining: Immediate

Job Summary:
We are looking for a creative and proactive Social Media Executive to manage and grow our brands presence across social media platforms. This role involves creating compelling content, engaging with our online community, analyzing performance metrics, and staying ahead of social media trends. The ideal candidate will be passionate about digital communication and skilled at turning ideas into impactful social media strategies that drive awareness and engagement.

Key Responsibilities

1. Content Creation & Strategy

• Develop and execute social media strategies that align with overall marketing and branding objectives.
• Create original, engaging, and visually appealing content (text, images, videos) tailored to each platform.
• Maintain and manage a content calendar to ensure consistent and timely posting.
• Adapt content style and messaging for various audiences and social media channels (e.g., Instagram, Facebook, LinkedIn, Twitter, etc.).

2. Community Management

• Monitor and respond to comments, messages, and inquiries across all social media platforms in a timely and brand-appropriate manner.
• Foster and grow online communities by encouraging interaction, responding to feedback, and initiating conversations.
• Manage the tone and reputation of the brand by maintaining a positive and consistent voice.

3. Performance Analysis & Reporting

• Track key metrics and social media KPIs (engagement, reach, follower growth, etc.) using analytics tools.
• Analyze campaign performance to identify trends, strengths, and areas for improvement.
• Prepare regular performance reports and provide actionable insights to improve future strategies.
• Monitor competitor activity and industry trends to stay competitive and relevant.

4. Campaign Management

• Plan and execute targeted social media campaigns to support product launches, promotions, and brand initiatives.
• Develop and manage creative competitions, giveaways, and influencer collaborations.
• Coordinate and optimize paid advertising campaigns across social media platforms.

5. Trend Monitoring & Innovation

• Stay up-to-date with the latest social media trends, platform updates, tools, and best practices.
• Research new technologies and techniques to enhance social media performance.
• Recommend and experiment with new formats and approaches to keep content fresh and engaging.

Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• 2-3 years of experience managing social media accounts in a professional setting.
• Strong understanding of all major social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
• Good written and visual communication skills with a flair for storytelling and creativity.
• Proficiency with social media tools and analytics platforms (e.g., Meta Business Suite, Buffer, Hootsuite, Sprout Social, etc.).
• Basic knowledge of graphic design tools like Canva, Adobe Creative Suite, or similar.
• Passion for digital trends and staying current in a fast-paced digital environment.
• Open for site shoots whenever needed

About company

Colour Coats is a premium contracting firm headquartered in Mumbai, renowned for its expertise in Italian-grade wood coatings and luxury wall finishes. With an extensive range of distinctive and high-quality products, we have established ourselves as a trusted partner for India's top designers and architects. Our commitment to excellence has enabled us to work on prestigious projects across India, ensuring exceptional craftsmanship and attention to detail.

With showrooms strategically located in Mumbai, Delhi, Kolkata and Bangalore, we cater to diverse clientele while delivering innovative solutions tailored to their needs.

At Colour Coats, we blend artistry with functionality, transforming spaces into timeless masterpieces. Whether its a contemporary aesthetic or a classic design, we provide unparalleled finishes that elevate the beauty and value of every project. Whether its a modern or classic design, we deliver exceptional finishes that enhance the beauty and value of every project.

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Schedule:

• Day shift

Application Question(s):

• Are you willing to commute to the work location Andheri East?
• Are you comfortable with the salary i.e UPTO Rs. 40000 per month?
• Please apply only if you are willing to work full time from office Monday to Saturday 10 AM to 7 PM.

Education:

• Bachelor's (Required)

Experience:

• Social Media: 2 years (Required)

Language:

• English (Required)

Work Location: In person