Social Media Executive

Job Title: Digital Marketing Executive

Location: Mayapuri New Delhi
Experience: Minimum 2 Years
Employment Type: Full-Time ,

About the Role:

We are looking for a dynamic and results-driven Digital Marketing Executive with at least 2 years of hands-on experience in digital marketing, social media management, content creation, and mobile app marketing. The ideal candidate will play a key role in driving online visibility, increasing app downloads, growing engagement, and contributing to overall business growth through strategic digital campaigns.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across platforms like Google Ads, Facebook/Instagram, LinkedIn, and YouTube.
• Create engaging and visually appealing content for social media posts, reels, stories, and ads to support brand building and campaign objectives.
• Manage and grow company presence on social media platforms by increasing followers, engagement, and brand awareness.
• Drive mobile app marketing strategies including user acquisition, app store optimization (ASO), and re-engagement campaigns.
• Collaborate with sales and product teams to promote app features and benefits effectively.
• Work towards increasing app downloads, installs, and in-app conversions through targeted campaigns.
• Use analytics tools (Google Analytics, Firebase, Meta Business Suite, etc.) to measure and optimize performance across all digital platforms.
• Identify trends, insights, and best practices and apply them to improve campaign performance.
• Coordinate with design and content teams to ensure consistent branding across all channels.
• Support the sales team with digital strategies to generate and nurture qualified leads.

Requirements:

• Minimum 2 years of experience in digital marketing, including social media, content creation, and mobile app marketing.
• Proven experience in growing app downloads and managing app marketing campaigns.
• Strong understanding of social media platforms, trends, and audience engagement strategies.
• Experience with paid advertising on Google, Meta (Facebook/Instagram), and LinkedIn.
• Knowledge of App Store Optimization (ASO), app analytics tools (e.g., Firebase), and user funnel optimization.
• Ability to create and manage performance-driven marketing content.
• Proficient in using tools like Google Analytics, Google Ads, Facebook Ads Manager, Canva, etc.
• Strong communication, time management, and multitasking skills.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

Preferred Skills:

• Basic video editing skills for social media reels and app promo videos.
• Experience in influencer or affiliate marketing.
• Familiarity with CRM tools and email marketing platforms.
• Knowledge of SaaS or mobile app product lifecycle.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person