Social Media & Digital Marketing Specialist

Social Media & Digital Marketing Specialist

Experience: 2–4+ years (hands-on, end-to-end)
Location: Sector 63, Noida (On-site)
Job Type: Full-Time | Tenure: Permanent

About the Role

We need a self-starter who can plan, create, execute, and report—independently. You’ll own performance and brand growth for M&B, Miss Lavish London, and Handicrafts Home across all digital channels in the home & fashion category.

What You’ll Own (End-to-End)

• Strategy → Execution → Reporting for social, PPC & paid media, email/CRM, influencers, basic SEO, and landing pages.
• Content calendar, asset creation/coordination, publishing, community management, and analytics.
• Vendor coordination only if absolutely required—default is you handle it yourself.

Key Responsibilities

Social Media

• Run Instagram, Pinterest, Facebook, LinkedIn (plus YouTube Shorts; TikTok where applicable).
• Create & publish posts/Reels/Pins with a steady weekly cadence.
• Manage replies/DMs, grow community, and maintain brand voice.

PPC & Paid Marketing

• Plan, launch, and optimize PPC campaigns: Google Ads (Search, Shopping, Performance Max, YouTube), Meta Ads, Pinterest Ads.
• Own budgets, pacing, audience/keyword strategy, bid strategies, creative testing, and retargeting.
• Track and improve CPC, CPM, CTR, CVR, CPA, ROAS; implement UTM tracking and landing-page alignment.

Influencer/UGC

• Source, negotiate, brief, and track creators (home & fashion).
• Secure daily micro-collabs and repurpose assets for organic and paid.

Content & SEO Support

• Keyword research; on-page basics for blogs/landing pages.
• Coordinate product shoots/UGC; quick edits for Reels/Shorts.

Analytics & Reporting

• GA4, Ads Managers, Search Console, and platform insights.
• Ship weekly MIS: spend, traffic, CAC, ROAS, revenue attribution, top creatives/keywords, next actions.

Requirements (Must-Have)

• 2–4+ years in social & digital marketing with independent ownership of channels.
• Demonstrable PPC expertise (Google Ads + Meta) with measurable results.
• Working skills in Canva/Figma and basic video editing (CapCut/Adobe).
• Excellent copy, visual sense, and spreadsheet skills (LOOKUPs, Pivots).

Good to Have

• Experience partnering with marketplace/e-com teams; Amazon Ads PPC exposure is a plus.

Apply

Send resume + portfolio/case studies + current CTC to hr@muqeemandbrothers.com
Subject: “Application – Social Media & Digital Marketing Specialist (Solo) – [Your Name]”

Note: This is a solo specialist role. Apply only if you can independently plan, produce, launch, and scale campaigns end-to-end. Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Work Location: In person