Social Media Coordinator

Position: Social Media Coordinator

Location:

Reports to:

Remuneration: INR 4.08L PA

About Rocktfuel

Rocktfuel is a boutique creative agency with a strong roster of exciting accounts mostly handling popular F&B and lifestyle brands. We craft digital experiences that are fresh, impactful, and meaningful to our clients’ audiences.

Role Overview

The Social Media Coordinator will support the Social Media Manager in planning, executing, and monitoring social media campaigns for multiple brands. This role is ideal for someone detail-oriented, creative, and passionate about digital storytelling.

Key Responsibilities

• Content Coordination

• Assist in developing content calendars across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
• Coordinate with the design and copy teams to ensure timely delivery of assets.
• Draft, schedule, and publish posts as per the content plan.

• Community Engagement

• Monitor and respond to comments, DMs, and audience interactions.
• Build brand-consistent responses to foster online communities.

• Campaign Support

• Assist in executing paid and organic campaigns.
• Track influencer collaborations and ensure deliverables are met.
• Research trends, hashtags, and content ideas relevant to client industries.

• Reporting & Analytics

• Collect and compile performance data (reach, engagement, growth).
• Provide weekly and monthly reports to the Social Media Manager.
• Suggest optimizations based on analytics.

• Client Coordination

• Support the Social Media Manager with day-to-day client communications.
• Ensure client feedback is tracked, implemented, and communicated internally.

Qualifications & Skills

• 1–2 years of experience in digital marketing (internship experience counts).
• Strong understanding of major platforms (Instagram, Facebook, LinkedIn, X, YouTube, Threads).
• Excellent communication and writing skills.
• Highly organized, with the ability to manage multiple accounts simultaneously.
• Comfortable with social media scheduling tools (Buffer, Hootsuite, Meta Business Suite, etc.).
• Bonus: Knowledge of Canva, basic design tools, or short-form video editing.
• Bonus: Knowledge of Notion and Asana.