Social Media Content Strategist

Job Description

Job Summary: We are seeking a creative and data-driven Social Media Content Strategist to lead our social media content efforts across all major platforms. The ideal candidate will be responsible for developing and executing content strategies that increase brand awareness, engage target audiences, and drive measurable results. Key Responsibilities: Develop and implement comprehensive content strategies for social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.). Plan and create engaging, original, and brand-aligned content including posts, reels, carousels, and stories. Coordinate with designers, video editors, and copywriters to bring campaigns to life. Monitor social media trends, tools, applications, and emerging technologies to stay ahead of the curve. Analyze performance metrics and campaign results; adjust strategies based on data insights. Schedule and publish content using social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite). Collaborate with the marketing and SEO teams to align social content with broader brand goals. Manage social media calendars and ensure timely delivery of content. Identify and engage with influencers or partners for collaborations. Respond to comments and messages to ensure active audience engagement when needed. Key Requirements: Bachelor’s degree in Marketing, Communications, Media, or a related field. 2 years of proven experience as a social media strategist or similar role. Strong understanding of major social media platforms and their best practices. Excellent written and verbal communication skills. Hands-on experience with content creation, social media tools, and analytics platforms. Creative thinker with a strategic mindset. Ability to multitask and work in a fast-paced environment. Familiarity with paid advertising campaigns on platforms like Facebook and Instagram is a plus. Basic knowledge of SEO and web traffic metrics is an advantage. Preferred Skills: Experience in a B2B and B2C environment. Knowledge of tools like Canva, Adobe Creative Suite. Exposure to influencer marketing or community building is a plus. Creative portfolio or case studies showcasing previous social media work. Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person