Social Media Content Strategist

Job Description of Social Media Content Strategist/Copywriter

Location: Indore | Full-Time

About the Role:

We’re looking for highly creative and sharp content strategists/copywriters who can bring a fresh approach to storytelling, branding, and social media. If you have a way with words, a deep understanding of digital narratives, and the ability to make brands stand out in the clutter, this role is for you.

Key Responsibilities:

• Craft compelling copy for campaigns, social media, digital ads, brand storytelling, and meme-worthy content.
• Develop and execute content strategies that drive engagement, virality, and business impact.
• Understand the brand’s tone of voice and maintain consistency across platforms.
• Stay ahead of trends, pop culture, and audience behaviour to create relevant and disruptive content.
• Work closely with the design and marketing teams to ensure visually and textually cohesive campaigns.
• Write for diverse platforms—Instagram, LinkedIn, X (Twitter), Facebook, YouTube, and more.
• Experiment with interactive and immersive storytelling formats that break the monotony of regular content.
• Have their own suggestions, improvements and a willingness to learn as well as educate others with their knowledge.
• An unflickering nerve to trust their gut and trust the process.

Qualifications & Skills:

• 2-4 years of experience in content strategy, copywriting, or digital marketing.
• Proven ability to create scroll-stopping, witty, and engaging content.
• A strong grasp of marketing psychology, storytelling techniques, and viral content hooks.
• Proficiency in content marketing tools like Google Trends, ChatGPT, Grammarly, scheduling platforms, Trello, etc.
• Impeccable R&D skills
• Understanding of social media algorithms, trends, and audience behaviour.
• Ability to write short-form and long-form content with equal impact.
• Bonus if you have a knack for meme culture, wordplay, and storytelling for brands.

What’s in It for You?

• A growth-backed workspace that values personal and professional well-being.
• A team that supports wholesome creativity over burnout.
• Freedom to experiment, innovate, and take ownership of your ideas.
• Work with some of the coolest brands in entertainment, lifestyle, and beyond.
• Competitive pay + perks + an environment where your creativity is valued.
• All of the above is true!

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Application Question(s):

• How many years of relevant experience do you have in content strategy, copywriting, or social media marketing?
• Which platforms have you created content for professionally? (e.g., Instagram, LinkedIn, X, YouTube, etc.)
• What tools or platforms are you comfortable using for content creation, research, and scheduling?
• Do you prefer short-form content, long-form content, or both? Why?
• How do you stay updated with social media trends, pop culture, and algorithm changes?
• Are you currently based in Indore or open to relocating for this role?
• What is your Current CTC? (in LPA)
• What is your Expected CTC? (in LPA)
• What is your Notice Period? (in days)

Work Location: In person