Social Media Content Strategist

The company Soulistic, based in Bhopal, is known for creating products that aim to bring balance and joy to everyday life. Their range of products includes Soulistic Instant Coffee, reusable tote bags, and stoneware mugs, all designed with thoughtful craftsmanship to inspire mindful living. Soulistic's mission is to enrich daily experiences with quality, sustainability, and a touch of soul, making each moment more meaningful. As a Social Media Content Strategist at Soulistic, your role will be part-time and based on-site in Bhopal. Your responsibilities will include creating and managing social media content, developing content strategies, optimizing social media platforms, and handling public relations tasks on a daily basis. In this position, you will be tasked with managing content across all of the company's social media channels, creating new and engaging content, particularly focusing on photography and framing. Your expertise in creating reels and stories, coupled with your creative storytelling skills, will be essential for maintaining brand consistency and engaging the audience. To excel in this role, you must stay updated on current technologies, social media trends, design tools, and applications. Additionally, being open to travel within Bhopal, M.P. for content creation during brand shoots and events is required. Qualifications for this position include strong skills in Social Media Marketing and Social Media Optimization (SMO), effective communication abilities, experience in Content Strategy and Public Relations, knowledge of digital marketing trends and various social media platforms, creative thinking, problem-solving skills, and the ability to work both independently and collaboratively. Previous experience in a similar role and a Bachelor's degree in Marketing, Communications, or a related field are advantageous. With 2-3 years of experience in Content Creation, you should possess excellent time management skills, a natural talent for framing photos and videos, and the ability to generate original social media content ideas. Proficiency in tools like Canva/Canva Pro and Adobe Photoshop, along with a deep understanding of content creation protocols and best practices for platforms such as Instagram, Facebook, Pinterest, and YouTube, are essential for success in this role.,