Social Media Content Strategist

About The Role

Key Responsibilities

• Craft compelling copy for campaigns, social media, digital ads, brand storytelling, and meme-worthy content.
• Develop and execute content strategies that drive engagement, virality, and business impact.
• Understand the brand’s tone of voice and maintain consistency across platforms.
• Stay ahead of trends, pop culture, and audience behaviour to create relevant and disruptive content.
• Work closely with the design and marketing teams to ensure visually and textually cohesive campaigns.
• Write for diverse platforms—Instagram, LinkedIn, X (Twitter), Facebook, YouTube, and more.
• Experiment with interactive and immersive storytelling formats that break the monotony of regular content.
• Have their own suggestions, improvements and a willingness to learn as well as educate others with their knowledge.
• An unflickering nerve to trust their gut and trust the process.
  

Qualifications & Skills

• 2-4 years of experience in content strategy, copywriting, or digital marketing.
• Proven ability to create scroll-stopping, witty, and engaging content.
• A strong grasp of marketing psychology, storytelling techniques, and viral content hooks.
• Proficiency in content marketing tools like Google Trends, ChatGPT, Grammarly, scheduling platforms, Trello, etc.
• Impeccable R&D skills
• Understanding of social media algorithms, trends, and audience behaviour.
• Ability to write short-form and long-form content with equal impact.
• Bonus if you have a knack for meme culture, wordplay, and storytelling for brands.
  

• A growth-backed workspace that values personal and professional well-being.
• A team that supports wholesome creativity over burnout.
• Freedom to experiment, innovate, and take ownership of your ideas.
• Work with some of the coolest brands in entertainment, lifestyle, and beyond.
• Competitive pay + perks + an environment where your creativity is valued.
• All of the above is true!