Social Media content marketing Intern

The Opportunity

We’re looking for a Social Media Content Creator Intern with a flair for video editing who’s eager to deepen their knowledge of social-media marketing. You’ll turn raw footage and ideas into engaging Reels, TikToks and short-form ads, while learning how strategy, analytics and creative converge to grow brands online.

What You’ll Do

• Edit short-form video (vertical, 15–90 sec) for TikTok, Instagram Reels, YouTube Shorts and LinkedIn.
• Repurpose long-form footage into bite-sized social clips, adding captions, motion graphics and hooks.
• Brainstorm and storyboard concepts aligned with each client’s tone, goals and KPIs.
• Collaborate with our designers and strategists to craft weekly content calendars.
• Optimise outputs for each platform’s best practices (ratio, bitrate, thumbnail, sounds, hashtags, etc.).
• Track basic performance metrics (views, ER, watch time) and suggest iterative improvements.
• Research trends, audio and editing styles to keep our feeds fresh and culturally relevant.

What You’ll Learn

• Building an end-to-end social-video workflow: brief → shoot → edit → publish → analyse.
• Platform algorithms, audience segmentation and growth tactics.
• A/B testing hooks, thumbnails and captions to maximise retention.
• How agencies pitch creative concepts and present results to clients.

Who You Are

• Skilled video editor: comfortable in CapCut, Adobe Premiere Pro, Final Cut or DaVinci Resolve.
• Eye for pacing, music sync, text animation and storytelling in under 60 seconds.
• Passionate about TikTok, Reels and emerging social trends.
• Clear communicator who enjoys bouncing ideas in a fast-moving team.
• Bonus: basic graphic-design skills (Canva, Figma, Photoshop) or on-camera confidence for voice-over.
• Able to commit 20 to 24 hrs per week for a minimum of 3 months (flexible scheduling around studies).

Why join us?

• 1-to-1 mentorship from senior social strategists and editors.
• Potential to become permanent.
• Portfolio pieces published on live brand channels (credited).
• Letter of recommendation and internship certificate on successful completion.

Important: This is an unpaid learning internship intended to provide hands-on experience and training. We are committed to making the placement inclusive and CV-worthy.

Application Requirements:

To be considered for this internship, applicants must:

• Fill out the application form on our website, which can be accessed by clicking Apply.
• Submit a short reel similar in style to those on our Instagram profile: https://www.instagram.com/puerh.craft/. The reel should be tailored to the following customer persona:

Target Persona – Healthy Hannah:

• Age: 40
• Demographics: Married with two kids, lives in a suburban area, works part-time as a nutritionist.
• Psychographics: Health-conscious, reads about natural remedies, enjoys yoga, and often shops for organic products.
• Pain Points:
• Seeking natural products to aid in weight management and overall wellness.
• Concerned about the authenticity and quality of health-centric products in the market.
• Pain Relievers:
• The health benefits of our Pu'er tea, such as aiding digestion and weight management, appeal to her.
• Our brand's documentation on health benefits and ethical sourcing certificates provides the authenticity she looks for.
• Buying Motivation:
• The proven health benefits and the natural, ethical sourcing of our tea motivate her to choose our brand over others.
• She values not only the product but the educational information our brand provides on maintaining a healthy lifestyle.

Your reel should creatively engage "Healthy Hannah," showcasing your ability to connect with our target audience through compelling content.

Send the Reel along with your CV to Dianayanhe@gmail.com

About Digital MadEasy

Digital MadEasy is a fast-growing boutique agency that helps start-ups and purpose-driven brands build loyal online communities. From data-driven strategy to thumb-stopping creative, we live and breathe social. Join us if you want to experiment, learn quickly and see your ideas go live.