Social Media Content Creator

Social Media Content Creator

Key Responsibilities

Content Creation

• Plan, create, and publish original content (images, videos, reels, graphics, captions, stories).
• Develop platform-specific content tailored for Instagram, Facebook, and other channels.
• Write compelling copy that aligns with brand voice and messaging.

Social Media Strategy

• Contribute ideas to content calendars and social media campaigns.
• Stay updated with trending topics, memes, and platform features to integrate into brand content.
• Optimize content for reach, engagement, and conversions.

Brand Consistency

• Ensure all visuals and messaging are consistent with brand guidelines and tone.
• Maintain a cohesive look and feel across all social media channels.

Community Engagement

• Interact with followers by responding to comments, messages, and queries.
• Support community-building efforts and increase audience interaction.

Analytics & Reporting

• Track the performance of posts using analytics tools.
• Identify opportunities for improvement based on insights and engagement metrics.

Required Skills & Qualifications

• Proven experience as a Social Media Content Creator or similar role.
• Strong skills in content creation tools (Canva, Adobe Suite, CapCut, Premiere Pro, etc.).
• Excellent writing, editing, and storytelling abilities.
• Understanding of social media algorithms and trends.
• Basic knowledge of photography/videography is a plus.
• Ability to multitask and work with tight deadlines.

Preferred Qualifications

• Experience in digital marketing or content strategy.
• Ability to shoot and edit short-form videos.
• Familiarity with influencer marketing and brand collaborations.

Education

• Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred but not mandatory).

Salary Range

• Competitive, based on experience and skillset.