Social Media Content Creator

Job Description

Job Title: Social Media Manager About the Role: We’re looking for a digital-savvy, data-driven Social Media Manager to lead the social media strategy for Policybazaar.a e and Paisabazaar.a e. From building a strong brand presence across platforms to owning end-to-end content creation and performance tracking — you’ll be at the heart of how we communicate, engage, and grow online. Staying on top of market trends and audience insights in the UAE will be needed. Key Responsibilities: Strategy & Planning Own the overall social media strategy for both brands across platforms (Meta, LinkedIn, YouTube, TikTok, X). Develop monthly content calendars, platform-specific content themes, and campaign plans aligned with business goals. Identify trends, audience insights, and growth opportunities. Drive platform growth through a blend of organic growth strategies & paid amplification. Content Creation & Execution Create in-house content including short videos for social media. Lead on-ground content shoots and customer storytelling formats. Execute the monthly calendar & other content requirements with the agency. Analytics & Reporting Monitor performance metrics (engagement, reach, growth, CTR, conversions, leads, etc). Deliver weekly and monthly analytics reports with insights and actionable recommendations. Optimize content and strategy based on performance data on a regular basis. Must-Have Skills: 3–4 years of experience managing social media for high-growth brands or digital-first platforms. Strong understanding of platform algorithms, paid + organic content strategies. Analytical mindset with experience in tools like Meta Suite, Google Analytics. Excellent copywriting, creative storytelling, and campaign planning skills. Good-to-have: Experience in BFSI/fintech/insurance/financial services. UAE market understanding and/or Arabic content knowledge. Experience in creative/social agencies.