Social Media and Marketing Manager

Job Title: Videographer/Editor & Social Media Marketing Manager
Location: DARC Child Developmental Centre
Department: Media, Marketing & Communications
Reports To: Communications Manager
Job Type: Full-Time
Salary: ₹15,000–₹30,000/month, based on experience

About DARC Child Developmental Centre:

DARC Child Developmental Centre is dedicated to supporting children with developmental challenges through innovative therapies, personalized education plans, and comprehensive support services. Our mission is to create a nurturing environment where every child can thrive and reach their full potential. We believe in the power of visual storytelling and digital outreach to amplify our impact and engage with the community.

Job Summary:

We are seeking a creative and multi-skilled Videographer/Editor & Social Media Marketing Manager to join our growing team. This hybrid role involves capturing and editing compelling video content as well as leading DARC’s social media presence and digital marketing efforts. The ideal candidate will have a strong background in videography and digital marketing, with a passion for storytelling, brand building, and community engagement.

Key Responsibilities: Videography & Editing:

• Plan, shoot, and produce high-quality video content for promotional, educational, and documentation purposes.
• Capture footage of therapy sessions, learning activities, and special events with sensitivity and professionalism.
• Edit raw footage into polished videos with attention to narrative flow, sound, color correction, and branding consistency.
• Organize, store, and archive video content for easy access and reuse.

Marketing & Social Media Management:

• Develop and execute strategic social media campaigns across platforms (Instagram, Facebook & YouTube, etc.).
• Manage content calendar, post scheduling, and community engagement to grow followers and increase brand awareness.
• Create marketing collateral including reels, graphics, captions, hashtags, and story highlights aligned with DARC's mission and tone.
• Monitor analytics to measure performance and optimise strategies based on engagement and reach.
• Coordinate occasional paid ad campaigns and track ROI.

Project Management & Strategy:

• Work with the Communications Manager to conceptualize campaigns, storyboards, and messaging for specific initiatives.
• Manage timelines, priorities, and deliverables for multiple projects.
• Liaise with external vendors, designers, or freelancers when needed.

Collaboration & Communication:

• Coordinate with therapists, educators, and admin staff to collect content and highlight success stories.
• Maintain DARC's visual identity and ensure content complies with child privacy and consent guidelines.
• Contribute fresh ideas to expand DARC’s digital presence and engagement both locally and nationally.

Qualifications:

• Proven experience in videography, video editing, and digital marketing/social media management.
• Proficiency with video editing tools (Adobe Premiere Pro, Final Cut Pro) and design tools (Canva, Adobe Suite).
• Experience in managing business social media accounts with demonstrable growth results.
• Knowledge of camera operation, lighting, and sound equipment.
• Strong storytelling, visual composition, and brand messaging skills.
• Organized, creative, and deadline-driven.
• Sensitivity to working with children and families, especially in therapeutic or developmental settings.

Preferred Qualifications:

• Experience in the healthcare, education, or non-profit sectors.
• Familiarity with motion graphics, animation, or tools like After Effects.
• Experience with Meta Business Suite or ad management tools.
• Understanding of accessibility standards in digital content.

Working Conditions:

• Occasional evening and weekend coverage for events may be required.
• Light physical activity (e.g., setting up camera equipment) is involved.

DARC Child Developmental Centre is an equal opportunity employer. We value diversity and are committed to creating an inclusive and respectful environment for all employees and clients.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Education:

• Bachelor's (Required)

Location:

• Ashok Nagar, Chennai, Tamil Nadu (Preferred)

Shift availability:

• Day Shift (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person

Expected Start Date: 07/11/2025