Social Media and Content Manager

Key Responsibilities

• Develop and implement social media strategies to promote brand awareness, increase engagement, and drive traffic to our online platforms.
• Create visually stunning and engaging content for Instagram, Facebook, WhatsApp and other relevant social media channels that reflects the sophistication of our couture creations.
• Conceptualize, produce, and edit in-store reels and pictures that showcase our latest women's wear collection in a compelling and visually appealing manner.
• Write compelling and on-brand copy for social media posts, captions, blogs, and promotional material to effectively communicate our brand's story and value proposition.
• Monitor social media analytics, track performance metrics, and use insights to optimize content strategies, increase reach, and enhance engagement.
• Stay ahead of industry trends, emerging technologies, and social media practices to drive innovation and maintain a competitive edge in the fashion industry.
• Engage with followers, respond to comments and messages, and build a strong community around our brand.
• Oversee performance marketing and conduct live shows on Instagram and Facebook to showcase products, interact with followers, and create a dynamic online shopping experience.
• Manage WhatsApp marketing campaigns to engage with customers, provide personalized shopping experiences, and drive sales through direct communication.

Qualifications

• Proven experience in social media management, content creation, or digital marketing within the fashion industry.
• Strong visual aesthetic and ability to create compelling visual content that aligns with a high-end fashion brand.
• Excellent writing skills with a passion for storytelling and creating engaging narratives.
• Proficiency in social media analytics tools, content scheduling platforms, and Adobe Creative Suite.
• Creative thinking, innovative mindset, and a keen eye for detail.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Experience in creating and editing reels and pictures to enhance the retail experience.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹25,000.00 per month

Experience:

• total work: 1 year (Required)

Work Location: In person