Social Media and Content Manager

Job Description 1: Social Media & Content Manager (Onsite)

Location: Ambernath (Mumbai Suburbs)
Work Mode: Monday - Saturday 100% Onsite (No remote)
Experience: 3–6 years
CTC Range: ₹6 LPA (DOE)

About The Premium Basket

The Premium Basket is a premium FMCG brand built on a 40+ year family legacy in dry fruits and gourmet foods. We are a design- and quality-led brand focused on premium storytelling, clean ingredients, and modern distribution.

Role Overview

We are hiring a hands-on Social Media & Content Manager to own and execute our organic social media presence across Instagram, Facebook, YouTube, and LinkedIn.

This is a creator-first, execution-heavy role. You will be responsible for ideation, on-site shooting, editing, publishing, and maintaining a consistent premium brand aesthetic. This role works closely with founders and manages an in-house graphic design intern.

Key Responsibilities Social Media Management

• Own and manage brand presence across:
• Instagram
• Facebook
• YouTube
• LinkedIn
• Create and maintain monthly content calendars
• Write captions, manage hashtags, and posting cadence
• Ensure consistent brand voice, tone, and visual quality
• Monitor engagement, comments, DMs, and community interactions
• Work with partners, or paid and barter collaborations to generate contents for Marketing via Ads and social media content.

Content Creation (Onsite)

• Plan and execute DSLR and mobile shoots, including:
• Product content
• Lifestyle and usage content
• Kitchen / preparation content
• Events, flea markets, launches
• Shoot and edit short-form video content (Reels, Shorts)
• Capture behind-the-scenes and UGC-style content
• Support festival and seasonal campaigns (Diwali, Eid, gifting)

Creative & Design Coordination

• Work closely with the in-house graphic design intern
• Review, refine, and finalize static creatives
• Handle minor design tweaks, including:
• Packaging edits
• Labels, sleeves, inserts
• Maintain structured asset libraries and version control

Performance Marketing Support (Creative Only)

• Create ad-ready creatives and hooks for Meta & Google Ads
• Coordinate with in-house performance marketing or agencies
• Support creative testing requirements
• No ownership of ad accounts or budgets

Tools & Technical Skills (Required)Content Creation & Editing

• DSLR camera handling (Canon / Sony / Nikon or equivalent)
• Mobile shooting for Instagram-first formats
• Video editing tools:
• Cap Cut
• In Shot
• Adobe Premiere Pro (basic–intermediate)
• Photo editing:
• Adobe Photoshop (basic)
• Lightroom (preferred)

Design & Publishing

• Canva (mandatory)
• Meta Business Suite
• Instagram Creator Studio
• YouTube Studio
• LinkedIn Page Manager

Analytics & Workflow

• Instagram Insights
• YouTube Analytics
• Google Drive (asset management)
• Google Sheets (content calendars)
• WhatsApp / Slack for coordination

Requirements

• 3–6 years of experience in social media and content roles
• Strong aesthetic sense and storytelling ability
• Proven experience in shooting and editing content
• Instagram-first content mindset
• Comfortable working onsite and during events
• Ability to guide and review the work of a junior designer

This Role Is NOT

• A performance marketing role
• A pure graphic design role
• A remote role

Job Type: Full-time

Pay: Up to ₹600,000.00 per year

Benefits:

• Paid time off

Work Location: In person