SOCIAL MEDIA AND BRAND MANAGER

About the Role

We are looking for a strategic and people-focused Social Media & Brand Manager to lead our brand presence across social media platforms while mentoring and managing a team of interns. This role involves developing innovative brand strategies, overseeing day-to-day social activities, and ensuring that interns are guided and trained to execute campaigns effectively. Experience in lifestyle, fashion, or jewelry industry is a strong advantage.

Key Responsibilities

• Develop and execute social media strategies to grow brand presence and engagement.
• Manage a small team of interns, delegate tasks, and provide training and mentorship.
• Create, schedule, and oversee high-quality content across platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
• Collaborate with design, content, and influencer teams for cohesive brand campaigns.
• Manage influencer partnerships and gifting programs to increase brand reach.
• Monitor trends, competitor activities, and audience behavior to optimize strategies.
• Review intern deliverables, provide constructive feedback, and ensure timely execution.
• Analyze performance metrics, prepare reports, and recommend actionable improvements.
• Maintain a consistent brand voice and ensure all communications align with the brand identity.
• Support seasonal campaigns, product launches, and special brand initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of experience in social media or brand management.
• Prior experience in managing interns or junior team members.
• Strong leadership, communication, and mentoring skills.
• Proven ability to grow social media accounts and drive engagement.
• Proficiency with tools like Meta Business Suite, Later, Buffer, or Hootsuite.
• Analytical mindset with the ability to translate data into strategy.

Preferred Skills

• Experience in the jewelry, luxury, or lifestyle industry.
• Familiarity with paid social media campaigns.
• Strong copywriting skills for social media content and captions.
• Knowledge of influencer marketing tools and collaboration workflows.

Why Join Us?

• Lead a growing team and mentor future talent.
• Be part of a creative and collaborative environment.
• Competitive salary and growth opportunities.
• Work on exciting brand campaigns in the jewelry industry for the US market.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Dalanwala, Dehradun, Uttarakhand: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media strategy: 3 years (Required)

Work Location: In person