Snapmint - UX Designer

Responsibilities

• Lead the design of UX for critical user journeys such as onboarding, checkout, repayment, and post-purchase flows, focusing on simplicity and conversion optimization.
• Conduct and synthesize user research (interviews, usability testing, behavioral analysis) to uncover actionable insights.
• Proactively conduct and synthesize comprehensive user research (interviews, usability testing, behavioral analysis, analytics) to uncover actionable insights and define user problems.
• Translate product requirements and customer insights into wireframes, interactive prototypes, and high-fidelity designs.
• Collaborate closely with Product Managers and Engineers from conception to launch, defining solutions that balance critical user needs, ambitious business objectives, and technical feasibility.
• Champion inclusive design practices, specifically designing for diverse user personas, including first-time digital credit users in Tier II-V cities.
• Own, evolve, and advocate for Snapmint's robust design system, ensuring consistency and efficiency across all platforms and products.
• Contribute to the development of experimentation frameworks (A/B testing, user feedback loops).
• Actively contribute to the development and implementation of experimentation frameworks (A/B testing, multivariate testing, user feedback loops) to validate design hypotheses.
• Present and advocate for design decisions backed by data and research.
• Present, articulate, and advocate for design decisions, leveraging strong storytelling abilities backed by qualitative research and quantitative data.
• Mentor junior members of the team and contribute to fostering a culture of design excellence and continuous learning across the disciplines.
  

Requirements

• 6 - 8 years of UX design experience in fast-paced, high-growth B2C product environments.
• Proven track record of designing and launching mobile-first products with high user scale.
• Deep understanding and practical application of UX principles, interaction design, information architecture, and usability
  

• Expertise in Figma and proficient in other modern prototyping and collaboration tools such as Miro.
• Proficient in leading and executing both qualitative and quantitative user research methodologies, translating findings into actionable design improvements.
• Strong communication and stakeholder management skills, with the ability to articulate design rationale clearly to diverse audiences.
• Experienced in working in agile, cross-functional product squads.
• Ability to thrive in a fast-paced, data-driven, and highly impactful environment.