Shopper and brand activation planner

Company Description

Aisles & Shelves specializes in market development, shopper marketing, experiential storytelling, and behavior change communication. By combining data-driven insights with cultural context, the company crafts omnichannel strategies designed to guide consumers seamlessly from awareness to action and ultimately to purchase. Aisles & Shelves is committed to creating impactful strategies that address ever-changing market demands and connect brands with their target audience.

Role Description

We are seeking a full-time Shopper and Brand Activation Planner for an on-site role based in Mumbai. This role involves developing and executing shopper marketing plans, activating brand plans, and designing innovative campaigns to influence consumer behavior. Responsibilities include collaborating with cross-functional teams, analyzing shopper insights, creating promotional strategies that drive engagement, and measuring the effectiveness of executed marketing initiatives.

Qualifications

• Proficiency in Shopper Marketing, Behavioral Insights Analysis, and Campaign Planning
• Experience in Brand Activation, Omnichannel Strategy Development, and Experiential Marketing
• Strong Analytical, Strategic Thinking, and Data Interpretation Skills
• Expertise in Communication, Collaboration, and Stakeholder Management
• Adaptable and able to thrive in a fast-paced environment
• Proficiency in Marketing Tools and Software
• Bachelor's degree in Marketing, Business Administration, or a related field
• Prior experience in shopper marketing, retail, or FMCG is an advantage