Aisles & Shelves

Company Description Aisles & Shelves specializes in market development, shopper marketing, experiential storytelling, and behavior change communication. By combining data-driven insights with cultural context, the company crafts omnichannel strategies designed to guide consumers seamlessly from awareness to action and ultimately to purchase. Aisles & Shelves is committed to creating impactful strategies that address ever-changing market demands and connect brands with their target audience. Role Description We are seeking a full-time Shopper and Brand Activation Planner for an on-site role based in Mumbai. This role involves developing and executing shopper marketing plans, activating brand plans, and designing innovative campaigns to influence consumer behavior. Responsibilities include collaborating with cross-functional teams, analyzing shopper insights, creating promotional strategies that drive engagement, and measuring the effectiveness of executed marketing initiatives. Qualifications Proficiency in Shopper Marketing, Behavioral Insights Analysis, and Campaign Planning Experience in Brand Activation, Omnichannel Strategy Development, and Experiential Marketing Strong Analytical, Strategic Thinking, and Data Interpretation Skills Expertise in Communication, Collaboration, and Stakeholder Management Adaptable and able to thrive in a fast-paced environment Proficiency in Marketing Tools and Software Bachelor's degree in Marketing, Business Administration, or a related field Prior experience in shopper marketing, retail, or FMCG is an advantage