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Nisum
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SFMC Developer

SFMC Developer

Nisum

10 - 15 years

6 - 10 Lacs

Kolkata Mumbai New Delhi Hyderabad Pune Chennai Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Computer science Automation Front end Javascript HTML Medical insurance Analytics Team building SQL Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Define the SFMC architecture strategy and technical roadmap in alignment with business marketing goals.

Lead the end-to-end implementation of SFMC campaigns from requirement gathering to deployment, QA, and monitoring.

Act as liaison between marketing, CRM, analytics, and IT teams to drive integrated campaign execution.

Serve as a mentor and technical coach for junior developers, campaign managers, and marketing operations staff.

Maintain documentation of solutions, data flows, automations, and best practices.

Front-End Responsibilities

Design, develop, and QA responsive HTML email templates, CloudPages, and dynamic content modules using:

AMPscript

Content Builder blocks

Ensure high-quality rendering and UX across major email clients, devices, and platforms using tools like Litmus, Email, and Proof.

Customize CloudPages for use cases such as preference centers, dynamic microsites, or gated content downloads.

Drive A/B testing strategies to optimize subject lines, templates, personalization, and calls to action (CTAs).

Back-End Responsibilities

Architect scalable data structures and segmentation models using Data Extensions, Shared Data Extensions, and Contact Builder.

Configure and manage automated marketing processes using Automation Studio (e.g., data imports, triggered sends, SQL activities,SSJS scripts).

Leverage SSJS (Server-Side JavaScript) and AMPscript to manage personalized logic, form processing, and transactional messaging.

Create complex, multi-touch customer journeys in Journey Builder, incorporating data-based decisions and triggered logic.

Manage integration with external systems including Salesforce CRM (Sales/Service Cloud) and other platforms via REST/SOAP APIs, SFTP, or middleware.

Implement and monitor triggered send workflows for real-time transactional or behavioral messaging (e.g., abandon cart, order confirmation)

Data Governance & Optimization

Work closely with data architects and analysts to build effective audience segmentation, suppression logic, and lifecycle triggers.

Optimize campaign performance through deliverability monitoring, feedback loop processing, bounce handling, and inbox placement analysis.

What You Know:

10+ years of marketing technology experience with at least 3+ years in Salesforce Marketing Cloud.
Proven experience leading SFMC implementations in cross-functional enterprise environments.

Advanced proficiency in:

AMPscript, SSJS, SQL, and personalization scripting

HTML5, CSS3, Media Queries for responsive design

REST/SOAP API integration with external systems

Expertise in SFMC modules including:

Email Studio, Automation Studio, Journey Builder, Content Builder, CloudPages, Mobile Studio

Experience working with Salesforce Sales/Service Cloud, Marketing Cloud Connect, and Data Views

Deep understanding of customer journey design, data-driven marketing, and lifecycle campaigns

Solid background in email deliverability best practices, inbox rendering, IP warming, and bounce/feedback loop analysis.

Hands-on experience in using version control systems (e.g., Git, CO-Pilot), documentation tools (e.g., Confluence), and Agile/Scrum methodologies.

Preferred Certifications/ Salesforce Certifications:

Marketing Cloud Email Specialist

Marketing Cloud Developer

Marketing Cloud Consultant (Preferred)

Education:

Bachelor s degree in computer science/ Information Systems/ Engineering, Computer Applications or related field.

Benefits:

In addition to competitive salaries and benefits packages, Nisum India offers its employees some unique and fun extras:
Continuous Learning - Year-round training sessions are offered as part of skill enhancement certifications sponsored by the company on an as need basis. We support our team to excel in their field.
Parental Medical Insurance - Nisum believes our team is the heart of our business and we want to make sure to take care of the heart of theirs. We offer opt-in parental medical insurance in addition to our medical benefits.
Activities -From the Nisum Premier Leagues cricket tournaments to hosted Hack-a-thon, Nisum employees can participate in a variety of team building activities such as skits, dances performance in addition to festival celebrations.
Free Meals - Free snacks and dinner is provided on a daily basis, in addition to subsidized lunch.

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