SEO Specialist

We are looking for a skilled and passionate SEO & Google Ads Specialist to manage our clients’ search engine optimization and paid advertising campaigns. The ideal candidate should have hands-on experience with On-Page & Off-Page SEO, Local SEO optimization, and Google Ads campaign management to drive traffic, leads, and conversions. Key Responsibilities:On-Page SEO:Perform keyword research and optimize website content, meta tags, headings, and URLs. Improve website structure, internal linking, and page speed performance. Conduct technical SEO audits and fix crawl, index, and mobile usability issues. Optimize landing pages for better ranking and conversions. Off-Page SEO:Develop high-quality backlinks through ethical link-building strategies. Manage content outreach, guest posting, and local listing submissions. Monitor backlink profile and disavow spammy links when necessary. Stay updated with Google algorithm changes and apply best practices. Local SEO:Optimize Google Business Profile (GBP) for maximum visibility. Ensure NAP (Name, Address, Phone) consistency across online directories. Manage local citations and reviews to improve local rankings. Implement location-based keyword strategies and track local performance. Google Ads:Plan, create, and manage Search, Display, and Remarketing campaigns. Conduct keyword research, audience targeting, and ad copy optimization. Monitor campaigns, track conversions, and optimize for ROI. Generate performance reports and suggest improvements. Required Skills:Strong knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console, Screaming Frog, etc.) Experience with Google Ads, Google Analytics, and Tag Manager. Understanding of website analytics and reporting. Knowledge of WordPress or other CMS platforms. Ability to analyze data and identify actionable insights.