SEO Specialist

Job Summary:

The SEO Specialist will be responsible for improving MeenaGurnaam’s organic search rankings, enhancing website visibility, and driving qualified traffic through effective on-page and off-page optimization techniques. The role includes keyword strategy, content optimization, and performance tracking.

Key Responsibilities:

· **Keyword Research & Strategy**
- Perform ongoing keyword research, discover new opportunities, and implement target keywords across web content.

· **On-Page SEO Optimization**
- Optimize website content, landing pages, meta descriptions, title tags, headers, and URLs for higher SERP ranking.

· **Technical SEO**
- Conduct regular audits to ensure site health, improve loading speeds, mobile-friendliness, and indexing performance.

· **Content Strategy Support**
- Collaborate with the content team to ensure all blogs, product descriptions, and pages are SEO-friendly.

· **Backlink & Off-Page SEO**
- Build high-quality backlinks, manage link-building campaigns, and analyze link profiles for effectiveness.

· **Analytics & Reporting**
- Use tools like Google Analytics, Search Console, SEMrush, and Ahrefs to monitor performance and generate SEO reports.

Required Skills:

· Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

· Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.

· Proficiency in HTML/CSS basics and CMS platforms like WordPress or Shopify.

· Strong analytical skills and data-driven thinking.

· Excellent communication, attention to detail, and project management abilities.

Qualifications:

· Bachelor’s degree in Marketing, Digital Media, Computer Science, or related field.

· 2+ years of proven experience in SEO roles, preferably in the fashion or e-commerce domain.

· Experience optimizing for both search engines and user experience.

Key Attributes:

· Strategic mindset with a passion for performance marketing.

· Adaptable, proactive, and results-driven.

· Interest in ethnic fashion and understanding of customer search behavior.

· Collaborative approach to working with multi-functional teams.

Job Type: Freelance
Contract length: 12 months

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Day shift
• Weekend availability

Work Location: In person