SEO Specialist

Edzy is a gamified AI tutor transforming how CBSE/NCERT students learn. We blend interactive learning, AI-driven personalization, and a robust content ecosystem to make education engaging and effective. We are now looking for a results-driven Senior SEO Specialist who can significantly elevate our search rankings, Domain Authority (DA), and Page Authority (PA) in 6 months.

Key Outcomes Expected

We are looking for an SEO leader who thrives on measurable results. Your success will be defined by:

• Consistent DA/PA Growth: Achieve visible improvement every few weeks, with a defined 6-month target.
• Traffic Growth: Strong, sustained increase in high-intent organic traffic.
• Proven Impact: Demonstrate success from previous companies with quantifiable results.
• Programmatic SEO Execution: Implement large-scale, data-driven SEO initiatives using Keywords APIs and automation.
• GEO/AEO Optimization: Drive local and answer-engine & LLM visibility through strategic implementation.
• Content Strategy Leadership: Build and execute a content roadmap that supports SEO goals.

Responsibilities

• Own and execute the SEO strategy end-to-end - from technical audits to link building and content optimization.
• Develop programmatic SEO frameworks using APIs and automation to target thousands of relevant search queries.
• Continuously monitor and improve DA/PA using proven backlink and authority-building techniques.
• Leverage advanced tools (SEO Tool Adda, Ahrefs, Moz, SEMrush, etc.) for keyword research, competitor analysis, and performance tracking.
• Collaborate with content, design, and development teams to align on-page SEO with content strategy.
• Lead GEO targeting and Answer Engine Optimization (AEO) initiatives to dominate location-based and featured snippet searches.
• Monitor search algorithm changes and adjust strategies proactively to maintain rankings.
• Produce detailed SEO reports with actionable insights for stakeholders.

Requirements

• 7+ years of hands-on SEO experience with proven achievements in DA/PA and traffic growth.
• Strong expertise in SEO Tool Adda, Ahrefs, Moz, SEMrush, Google Search Console, and Google Analytics.
• Demonstrated success in programmatic SEO and using Keywords APIs.
• Advanced understanding of on-page, off-page, and technical SEO best practices.
• Strong grasp of content strategy and how it aligns with organic search growth.
• Practical experience implementing Geo-targeting and AEO strategies.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Exceptional execution skills — outcome-focused, resourceful, and persistent.

Why Join Edzy?

• Be part of a mission-driven company shaping the future of education in India.
• Work in a high-ownership role with clear, measurable success metrics.
• Competitive salary and performance-based incentives.
• Fast-paced, innovation-focused environment.

Job Type: Full-time

Pay: ₹40,000.00 per month

Experience:

• SEO: 7 years (Required)

Location:

• Gurgaon, Haryana (Required)

Work Location: In person

Expected Start Date: 15/09/2025