SEO Specialist

Contact Number - 7892006386

Job Summary

• Strengthen the hospital’s online visibility and digital presence.
• Drive patient acquisition through strategic SEO efforts.
• Establish the organization as a trusted, authoritative medical source.
• Apply deep expertise in local SEO, healthcare content strategy, and HIPAA-compliant digital practices.
• Collaborate with clinicians and subject matter experts to develop accurate, trustworthy content.
• Execute core SEO best practices in a regulated healthcare environment.

Key Responsibilities1. Hyperlocal & Local SEO

• Create, verify, and manage Google Business Profiles (GBP) for the main hospital, satellite locations, and individual physicians or departments.
• Optimize GBP listings with consistent NAP information, accurate services, updated hours, and relevant photos.
• Improve visibility in the local map pack through continuous optimization.
• Monitor, manage, and respond to patient reviews to enhance trust and reputation.
• Conduct local competitor analysis to identify ranking opportunities.

2. Content Strategy & E-E-A-T Development

• Perform keyword research focused on medical terminology, patient intent, and hyperlocal search queries.
• Partner with doctors, clinicians, and leadership to create high-quality content (blogs, service pages, FAQs, physician bios).
• Ensure all content demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
• Maintain medical accuracy, readability, and accessibility in all patient-facing materials.
• Oversee content governance, ensuring consistent tone, clinical validation, and regulatory adherence.

3. On-Page & Technical SEO

• Optimize on-page elements: title tags, meta descriptions, headings, internal linking, and URL structures.
• Conduct regular technical SEO audits to monitor site speed, Core Web Vitals, mobile-friendliness, crawlability, and indexing.
• Identify and fix technical issues such as redirects, broken links, and duplicate content.
• Work with IT and development teams to implement enhancements and maintain a secure, compliant website.
• Add structured data (schema) for services, doctors, and locations to improve search visibility.

4. Off-Page SEO & Link Building

• Plan and execute ethical link-building strategies to earn backlinks from credible medical organizations, universities, and news outlets.
• Monitor backlink profile health and disavow toxic or harmful links.
• Submit and maintain accurate information in healthcare-relevant directories and accreditation platforms.
• Identify partnership or PR opportunities to boost authority and referral traffic.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Education:

• Bachelor's (Preferred)

Work Location: In person