SEO Specialist

Key Responsibilities

1. On-Page SEO

• Conduct keyword research, competitor analysis, and mapping.
• Optimize website content (titles, meta descriptions, header tags, URLs, image alt tags).
• Improve website structure, internal linking, and content relevancy.
• Ensure proper implementation of schema markup (JSON-LD).
• Monitor and improve page loading speed, mobile responsiveness, and Core Web Vitals.

2. Off-Page SEO

• Develop and execute link-building strategies through high-quality backlinks.
• Manage directory submissions, guest posts, social bookmarking, outreach activities.
• Protect brand reputation by monitoring backlinks and removing toxic links.

3. Technical SEO

• Conduct regular technical audits to identify and fix crawl errors, broken links, redirects, etc.
• Monitor XML sitemaps, robots.txt, canonical tags.
• Coordinate with the development team for technical improvements (page speed, schema, code optimization).

4. Content SEO

• Work with content writers to create SEO-focused content (blogs, product descriptions, landing pages).
• Develop content strategy to increase organic visibility.
• Optimize e-commerce product listings for jewellery categories.

5. Analytics & Reporting

• Track daily/weekly/monthly performance using:
• Google Analytics
• Google Search Console
• SEMrush / Ahrefs / Ubersuggest, etc.
• Prepare SEO performance reports for management.
• Measure ROI, keyword ranking improvements, click-through rate (CTR), conversions, etc.

6. E-Commerce SEO

• Optimize product pages, category pages, filters, descriptions, and images for jewellery e-commerce.
• Ensure structured data for products, pricing, availability, and reviews is correctly implemented.

7. Local SEO

• Manage and optimize Google Business Profile.
• Improve local citations and visibility for Madurai region.

Required Skills & Qualifications

• Proven experience as an SEO Specialist or Digital Marketing Executive.
• Strong understanding of Google algorithms, ranking factors, and updated SEO trends.
• Expertise in SEO tools:
• Google Analytics, Search Console
• SEMrush, Ahrefs, Moz, Screaming Frog
• Strong knowledge in on-page, off-page, content and technical SEO.
• Ability to run competitor analysis and keyword research independently.
• Knowledge of WordPress/Shopify/CMS platforms (added advantage).
• Understanding of HTML, CSS, PHP basics (preferred).
• Excellent communication and reporting skills.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹18,000.00 per month

Experience:

• SEO: 1 year (Required)

Work Location: In person