SEO Executive

Edzy is a fast-growing gamified AI tutor for CBSE and NCERT students in India. Our mission is to make learning engaging, effective, and accessible through AI-powered personalized study tools, high-quality learning resources, and game-based challenges. We’re looking for a practical, dedicated, and results-driven SEO Specialist to help us grow our online visibility, improve search rankings, and strengthen our brand authority.

Key Responsibilities

1. On-Page SEO & Technical Optimization

• Conduct regular SEO audits to identify issues and opportunities.
• Perform technical SEO assessments including site speed, crawlability, mobile usability, and indexation health.
• Optimize meta tags, headings (H1/H2/H3), schema markup, internal linking, and structured data.
• Ensure compliance with Core Web Vitals and implement Google Search Console recommendations.

2. Backlink Acquisition & Off-Page SEO

• Generate high-quality backlinks daily from relevant, authoritative websites.
• Identify and collaborate with industry blogs, media outlets, and niche platforms for guest posting and link placements.
• Monitor backlink quality and remove/disavow toxic links when necessary.

3. Content Publishing & Brand Awareness

• Publish SEO-optimized articles on Edzy’s blog and partner platforms.
• Create and post short-form content (LinkedIn posts, Quora answers, microblogs) to boost brand visibility.
• Collaborate with the content team to ensure articles are optimized for SEO and align with trending topics.

4. Content Optimization for SEO

• Optimize keyword usage, titles, headings, descriptions, and URLs across all content.
• Add and refine alt tags for all images and ensure proper file naming conventions.
• Compress images/files for faster loading while maintaining quality.
• Regularly update and repurpose older content for better rankings.

Requirements

• Proven experience in SEO (on-page, off-page, and technical).
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Strong understanding of keyword research, link-building, and content optimization best practices.
• Basic knowledge of HTML/CSS for on-page implementation is a plus.
• Data-driven mindset with analytical problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Skills

• Experience with content marketing and digital PR.
• Familiarity with local SEO and Google Business Profile optimization.
• Knowledge of AI tools for SEO automation and keyword research.
• Experience publishing content on Next.js, WordPress, or Webflow CMS.

Why Join Edzy?

• Be part of a mission-driven EdTech platform revolutionizing how students learn.
• Freedom to experiment with new SEO strategies and tools.
• Collaborative, growth-focused work culture.
• Competitive salary and performance-based incentives.

Job Types: Full-time, Fresher

Pay: ₹15,000.00 per month

Experience:

• SEO tools: 1 year (Preferred)

Work Location: In person

Expected Start Date: 26/08/2025