SEO & PPC Analyst

1. Job Title: PPC Specialist - One Position (Pay-Per-Click Advertising Expert)

About the Role

We are looking for a PPC Specialist with 1-2 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should be able to deliver ROI-driven campaigns across platforms like Google Ads, Bing, Meta Ads, LinkedIn Ads, and other paid media channels.

Key Responsibilities

Plan, create, and manage PPC campaigns on Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, etc.

Conduct keyword research, competitor analysis, and audience targeting.

Write compelling ad copies and coordinate with the design team for creatives.

Monitor campaign performance, optimize for CTR(Click through rate, conversions, and ROI.

Manage campaign budgets and ensure cost efficiency (CPC, CPA targets).

Provide detailed performance reports and insights to clients and account managers.

Stay updated with latest trends and changes in PPC platforms.

Requirements

1-2 years of proven experience in PPC campaign management.

Strong knowledge of Google Ads (Search, Display, Shopping, YouTube), Meta Ads, and LinkedIn Ads.

Certification in Google Ads / Meta Ads preferred.

Proficiency in tools like Google Analytics, Google Tag Manager, SEMrush, Ahrefs.

Strong analytical and data interpretation skills.

Ability to work closely with SEO and account management teams.

2. Job Title: SEO Specialist - One Position (Search Engine Optimization Expert)

About the Role

We are hiring an SEO Specialist with 1-2 years of experience in both on-page and off-page optimization. The candidate should have a proven track record of improving rankings, driving organic traffic, and managing SEO for multiple client accounts.

Key Responsibilities

Conduct SEO audits, keyword research, competitor analysis, and content gap analysis.

Implement on-page SEO strategies (meta tags, schema, internal linking, site structure).

Develop and execute off-page SEO strategies (link-building, outreach, guest posts, PR).

Collaborate with content and design teams to ensure SEO best practices are followed.

Monitor site performance using Google Search Console, Analytics, and SEO tools.

Stay updated with Google algorithm updates and adjust strategies accordingly.

Prepare and share monthly SEO performance reports with clients and account managers.

Requirements

1-2 years of proven SEO experience (agency background preferred).

Strong understanding of technical SEO, on-page, and off-page strategies.

Hands-on experience with tools like SEMrush, Ahrefs, Screaming Frog, Moz, Google Search Console.

Knowledge of content optimization, keyword mapping, and schema implementation.

Familiarity with WordPress, Shopify, and other CMS platforms.

Ability to handle multiple client accounts simultaneously.