Seo Manager

Job Purpose:

We are seeking an experienced SEO Manager (off-role) to lead the execution and day-to-day management of SEO activities across Birla Pivots digital platforms. The role is focused on delivering measurable growth in organic traffic and inbound leads, through structured on-page, off-page, and technical SEO interventions.

Youll work closely with the content, product, tech, and growth marketing teams to build a solid SEO foundation that fuels long-term traffic and high-quality inbound leads. You will be responsible for independently managing SEO performance, audits, and optimizations, with a clear focus on quality, timelines, and delivery.

Key Responsibilities

Strategy & Planning

• Design and implement the overall SEO roadmap for the website and key landing pages (category, sub-category, product, etc.)
• Develop and execute on-page and off-page SEO strategies to drive organic traffic and lead generation
• Conduct regular

  keyword research

  , site audits, and competitor analysis
• Build SEO content plans that drive topical authority in categories like TMT, cement, chemicals, etc.
• Develop and execute strategies for improving domain authority, increasing crawlability, and enhancing user signals

On-Page & Content Optimization

• Optimize metadata, headings, internal linking, structured data, and page speed for core pages
• Collaborate with content writers to produce SEO-friendly blogs, landing pages, and product descriptions

Technical SEO

• Conduct regular technical audits to resolve crawl errors, site speed issues, broken links, redirects, schema markup, and mobile usability
• Partner with product/engineering teams to improve site structure, page templates, and indexation
• Ensure search engine best practices are embedded in ongoing website development

Off-Page SEO & Authority Building

• Plan and execute backlink strategies to build domain authority and improve SERP rankings
• Manage outreach campaigns, partnerships, and high-quality link building initiatives

Analytics & Reporting

• Monitor and analyze SEO KPIs — traffic, rankings, CTRs, bounce rates, conversions
• Use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc. to drive insights
• Create monthly performance dashboards and share actionable recommendations

Qualification & Skills:

• 4+ years of hands-on experience in SEO for B2B, e-commerce, or digital marketplaces
• Deep understanding of on-page, off-page, and technical SEO principles
• Strong experience with SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog
• Demonstrated ability to work across teams and influence content, product, and tech roadmaps
• Knowledge of HTML, schema, page speed optimization, and CMS platforms (WordPress, custom)
• Data-driven mindset with a sharp focus on ROI and performance outcomes
• Experience in industrial or construction categories is a plus, but not mandatory

  Role & responsibilities